December and the holiday season are here. Along with them, busier schedules and a holiday-fueled content marketing push have also arrived. With so little time left for content marketing news, Thursday Trends is here to point you toward all the most important stories of the week. Find out why a picture’s worth 1000 words in content and how to get traction on YouTube. Plus, get some great ideas for your holiday content marketing strategy, learn how (and why) to audit your content, and find out what’s going to be on-trend next year.
People Love Pictures! Boost Your Content with Graphics
5 Ways Graphics Can Boost Content Marketing Success via Media Post
Creating content takes a lot of work, and after you’ve written something, you maybe don’t feel like spending any more time on it. You should, however, take the time to pair your content with some graphics or pictures.
If you’re wondering why images are so important, then take a look at this article from Media Post which provides plenty of reasons. Perhaps, the most important is that the vast majority of information taken into the brain is visual. Why not capitalize on your audience’s brains by including more images with your content?
One in an Infinite Number
21 YouTube SEO Tools to Boost Your Video Rankings via Content Marketing Institute
Millions of channels upload more than 400 hours of video content to YouTube every minute, which means your video is one in an uncountable, constantly increasing number. No matter how funny, high-quality, or insightful your video is, it’s a near certainty that no one will ever see it — unless you take steps to make sure that they do.
This recent article from Content Marketing Institute has taken the time to gather some really helpful SEO tools that you can use specifically to improve your YouTube channel’s visibility. Take a look at the full article to find out how to track trends, find the best keywords, use the most profitable tags, and more to help grow your subscriber list.
Content Roasting on an Open Fire
It’s the holidays, which means big opportunities for sales, but also majorly increased ad expense and tougher competition for your audience’s attention and money. In order to make sure your strategies breaks through the deluge of holiday advertising, without breaking your marketing budget, you’ll need a holly-jolly strategy to see you through the end of the year.
Take a look at this article from WriterAccess to find out what you can do to help your content, brand, and message stand out among the clutter of the holiday season.
Counting Beans and Counting Content
Do you tend to publish content and then never look back? If so, it’s time to start checking in on your previous campaigns and strategies. The end of the year is the perfect time to take stock of your content strategy and analyze the performance of your current content. A content audit will help you improve your current strategy for an even better year, starting January 1st.
This article from Forbes outlines everything you should look at while performing an audit of your brand’s content. Take a look at the complete article to find out how to identify your top-performing content and figure out why it worked best. Then learn how to generate a new strategy geared toward increasing your audience and increasing engagement, using proven methods.
What’s Happening Next? Get Ready for 2020 Marketing Trends
Marketing Trends in 2020 That You Should Know via Business.com
If you feel like your content strategy’s always a step behind, then it’s time to jump ahead.
This article from Business.com outlines some of the hottest trends in marketing anticipated in the coming year. According to the article, technology is going to be a game-changer, with AR and VR entering content marketing and artificial intelligence! Take a look at the complete article to find out what’s on the horizon.
Jennifer G is a full-time freelance writer and editor with a B.A. in creative writing from the University of Montana. She enjoys researching and writing creative content to engage readers and developing professional voices for clients across all industries. She specializes in medical, health, veterinary, and financial writing. Having worked nearly thirteen years in finance, Jennifer applies her experience in the banking industry (marketing, social media management, consumer and commercial lending, customer service, accounts, and bookkeeping) to her writing work within the industry.