Did Star Wars use the force to create a genius content marketing strategy before content marketing was really even a thing? Have our consumers evolved beyond cheap content marketing tricks? Do you have what it takes to become a thought leader in your industry? Can you pull off a killer content strategy on a shoestring budget? Get all these answers — and more — in this week’s Thursday Trends!
May the Content Marketing Force Be with You
Content Marketing Lessons from a Galaxy Far, Far Away via Business 2 Community
Whether you love it or hate it — and let’s face it, you probably love it — the Star Wars franchise basically achieved content marketing perfection before anyone was even talking about content marketing. Then it capitalized on its content marketing brilliance with later movie installments and more opportunities for fans to immerse themselves in the galaxy of Star Wars with theme parks, merchandise, and more!
So, you don’t get distracted by the shiny light sabers and special effects, Business 2 Community has concisely outlined everything that Star Wars has done right, regarding content marketing in this recent article. Go ahead and take a content marketing cue or several from one of the greatest stories every told (and sold).
Are You Giving Your Sophisticated Consumers the Content They Desire?
From four-year-olds to 400-year-olds consumers know what they want and can spot shoddy attempts at content marketing from a mile away. Whether your content’s overly salesly or eerily too personal, consumers have heightened senses when it comes to detecting high-quality content and choosing which content brands they’re willing to spend time with.
Take a look at this recent article from WriterAccess to give your content a litmus test to determine whether it’s evolved. If you’re stuck in the dial-up age of content marketing, then it’s time to change, and this article will give you a few places to start.
If You Have What It Takes, Then Find a Place for Your Voice
Becoming a thought leader in your industry means you’re the one who’s posting articles on popular news outlets or in industry magazines. Being a thought leader means that others within your industry find you trustworthy and turn to you for clever insights and advice. In other words, it’s content marketing gold. You might be an expert in your field, but it won’t do your company any good, if your voice doesn’t haven’t a place to be heard.
If you’re trying to step into a leadership position and give your brand a major content marketing boost, then take a look at this article from Moz that provides some super helpful tips, tricks, and warnings when it comes to going after the coveted position of thought leader.
How to Stretch Your Content Marketing Pennies
How to Maximize Your Startup’s Content Marketing Budget via Greenwich Time
Are you running a startup that’s plagued with content marketing dreams which you simply can’t afford on a shoestring budget? If so, this article from Greenwich Time will help you figure out some really effective ways to execute an effective content market strategy on the cheap.
Even if you’re an established company with a respectable content marketing budget, this article will help you save money on marketing and add to your bottom line.
Spoiler Alert! In the Future, No One Will Be Going Back
Back to the Future? 90 Content Marketing Predictions for 2020 via Content Marketing Institute
Although rotary phones look cool, no one’s going to start using them again. Same goes for outdated content marketing strategies. When it comes to marketing and keeping your brand relevant, it’s important to look to the future, rather than the past.
This article from Content Marketing Institute will point you in the direction of more predictions than you can probably handle in a single sitting regarding content marketing of the not-so-distant future. Take a look to get a feel for content marketing in 2020 and revisions you should be thinking about making in your current strategy.
Jennifer G is a full-time freelance writer and editor with a B.A. in creative writing from the University of Montana. She enjoys researching and writing creative content to engage readers and developing professional voices for clients across all industries. She specializes in medical, health, veterinary, and financial writing. Having worked nearly thirteen years in finance, Jennifer applies her experience in the banking industry (marketing, social media management, consumer and commercial lending, customer service, accounts, and bookkeeping) to her writing work within the industry.