Thursday Trends 11/14/19
Excuse us for interrupting, but we really think you should see these content marketing stories. Did you know Google underwent a major change? Find out what it means for your content marketing strategy. Could your content be sabotaging your sales? Find out how you can tell and what to do to fix it. Do you want a killer content strategy, but can’t afford to hire a famous influencer or artificial intelligence? Learn how to slay your strategy on a budget. Once you’ve finished, find out why you and your content should learn to kick back and relax every once in a while.
Are You Ready to Meet BERT?
The Top 7 Things You Must Know about Google’s BERT Update via Content Marketing Institute
Google’s latest search engine algorithm update BERT is short for Bidirectional Encoder Representations from Transformers — we’re glad it has a nickname, too! In the past, Google hasn’t been very forthcoming with information about how it plans to update its search algorithms. As a result, past changes have led to drastically decreased site traffic and serious consequences for online businesses.
BERT, however, is friendly and forthcoming. With this update, which went live on October 1, Google basically hopes to make its search engine think and understand language more like a human than a robot. As a result, searchers can search like humans and content marketers can write more natural copy, rather than trying to fit awkward keyword phrases into their content. (We’re talking about you: “Where can I find a taco stand near me?”) Take a look at this article from Content Marketing Institute that breaks down the most important aspects of BERT.
Not All Content Can Afford to Live Large
The Limited-Budget, Creative Content Writing Strategies That Work via WriterAccess
Maybe you heard content marketing is easy. All you have to do is hire a famous influencer or purchase a super-smart AI writer to do the dirty work for you. The truth is, unless you have deep pockets, content marketing requires work and dedication, but there are some powerful ways you can make a big impression for cheap.
Take a look at this article from WriterAccess for some thrifty tips on how to content market well, when you’re on a budget.
Stop Wrecking Your Sales Numbers with Your Content
If you’re trying to make sales, then you can’t content market by shooting content from the hip. You need a better strategy, one that doesn’t sabotage itself.
Take a look at this recent article from Forbes which outlines seven common mistakes in content marketing that’ll slash your sales. Learn how to avoid these content problems and what you should be doing instead to see your sales revenue skyrocket.
Get Your Brand More Party Invitations with More Amusing Content
The Party Perspective on Content Marketing via CMS WiRE
If you think about it, content marketing is kind of like an online party. Your content’s the life, the storyteller, the deliverer of punchlines, and your market members are your guests.
According to this article from CMS WiRE, creating quality content is like throwing a good party. To deliver high-quality content that works for you, consider all the ingredients to a great party and these tips on creating content that’s always welcome.
Jennifer G is a full-time freelance writer and editor with a B.A. in creative writing from the University of Montana. She enjoys researching and writing creative content to engage readers and developing professional voices for clients across all industries. She specializes in medical, health, veterinary, and financial writing. Having worked nearly thirteen years in finance, Jennifer applies her experience in the banking industry (marketing, social media management, consumer and commercial lending, customer service, accounts, and bookkeeping) to her writing work within the industry.