It’s a new year and with it comes the opportunity for a fresh start in content marketing strategy. In spite of the fear of a grand bursting of the content marketing bubble, content strategies remain strong and essential to overall robust marketing campaigns. This year, the latest news in content marketing urges you to remember your audience, communicate clearly, use clever content to improve customer service, and more! Keep an eye on all the latest developments in content marketing throughout the year with Thursday Trends.
When Blogging, Don’t Forget Your Audience
Your How-To Plan for 12 Months of Customer-Focused Blogging via Content Marketing Institute
When mapping out your content schedule, it’s easy to get sidetracked by fun ideas and the topics you want to talk about, but it’s important that in all your excitement, you don’t forget about your audience. While it’s important to push the topics and conversations in a direction that will be beneficial to your brand, you absolutely have to remember the people who are going to be reading/viewing/interacting with your content, your target audience.
This handy article from Content Marketing Institute provides instructions on how to devise a whole year of blog content based solely on your customer base. To increase your reach and impact, take a look at the full article and put in the footwork to make sure you get the most out of your efforts this year.
Don’t Throw Away Your Content Chewing Gum Yet!
You may have heard that some popular opinions believe that content marketing has reached its bursting point. That the world of content has become so overly saturated that no new players will be able to gain any traction whatsoever in the world of content marketing. In other words, some doom-and-gloomers are claiming that the content marketing bubble is about to burst.
According to this article from Skyword, however, content marketing is nowhere near bursting, is still a relevant means of marketing, and is still a viable option for industry newcomers. But don’t take our word for it, read the full article to find out why the content hustle hasn’t ended yet!
Wake Up and Smell the Coffee on the Wall
Sayings That Don’t Mean What You Think via WriterAccess
Whether you’re mixing your metaphors, forgetting your figures of speech, misunderstanding an idiom, or confusing your colloquialisms, these blunders can seriously inhibit your communication abilities and, as a result, your content marketing.
While most professionals would advise you to avoid these types of cliches in your writing altogether, sometimes they can be useful for communicating an idea that’s already thoroughly understood in a common phrase or idiom. When you do choose to use these phrases in your writing, be sure you get them right because mixing up an idiom will undermine your credibility and also muddle your message. Take a look at this article from WriterAccess to learn how you can get these common saying right.
Thank You for Waiting. Your Call Is Important to Us.
Content Marketing Can Increase Responsiveness of Your Customer Service Team via Customer Think
If you’ve ever sat on hold listening to a recorded message of appreciation or a strange, mind-numbing arrangement of a popular song, then you know how much customers despise calling a business for help. Research proves it, too. According to a Forrester poll, nearly two-thirds of customers prefer to solve problems on their own instead of contacting customer service.
According to this article from Customer Think, content marketing can actually improve your customer service. Clever content marketing can solve your customer service response management problem in two ways: 1. Helpful content can assist customers who prefer solving problems solo; 2. More customers solving their own problems means shorter wait times for those who wish or need to call in.
Jennifer G. has experience writing in many different genres, forms, voices, and venues. Though she has written content for a diverse group of industries, her most extensive experience is within banking, finance, medical, health, veterinary, and consumer goods. Jennifer worked in the financial industry for nearly thirteen years. During her time in banking, she held many positions (working as a teller, new accounts specialist, bookkeeper, staff supervisor, social media and marketing manager, security, and loan officer). As the bank’s marketing officer, she managed website content, social media content, radio advertising, and the company newsletter.