Both small and medium-size businesses tend to lag behind larger corporations when it comes to marketing funds. Because of this, they have to be on the constant lookout for affordable ways to boost traffic to their online sites.
Yes, I did say sites; this means businesses need an assortment of sites on the Internet, including social media profiles, at least one company website and at least one blog site. Many times, it’s completely OK for the blog site and company website to be one in the same; however, the blog portion of the site should have it’s own page.
Fortunately, boosting traffic to online sites is simple. All it takes is displaying interesting content. The challenge with this, however, is creating content that is unique and interesting; this is where content creation comes into play. For most companies, partnering with professional content marketing providers is their best bet at acquiring content that will boost traffic and sales.
Professional content creators are creative in the content that they produce, and for many of them, they have found that it is their oddest pieces of content that end up attracting the highest amounts of traffic. Let’s take a quick look at some of the wackiest content marketing tips that actually work.
Talk about Something Crazy
Everyone has a crazy story. For some businesses, sharing content relating to the wackiest ways in which customers use their products/services proves to be the best way to boost online traffic. Unfortunately, people who are willing to share their wacky stories may not be the best writers in the world. Because of this, it’s a good idea to collect the wacky stories and then hand them over to a content creator to edit the stories and organize them into something that is easy to understand.
Create an Odd Commercial
Watching an odd commercial tends to grab the attention of consumers. Fortunately, content creators go beyond creating just words. Many of them also create videos, commercials and more. Small and medium-size businesses can team with content marketing providers and have an odd video created to be posted to their online social profiles, websites and blogs. The videos should in some way relate to the services/products being sold; however, in general, the odder the better.
Ask for Wacky Ideas
Wacky works, especially when boosting online traffic, so when businesses run out of wacky content ideas, sometimes the best thing to do is turn to others for their suggestions. That’s right. Paying content writers for ideas is an excellent way to acquire out-of-the-box content ideas. And while paying writers for these ideas may seem a bit costly, it’s actually very affordable considering the ROI that businesses can receive.
What’s your online content marketing plan? Does it include anything wacky? If not, you may want to jump on the bandwagon of being a bit odd. For many companies, displaying odd and wacky content online is exactly what has turned them into industry leaders.
Whitney W creates content for both online and offline clients. She spends her days switching back and forth between the roles of a content writer, mother and wife. As she continues to progress in her career as a content creator, she has learned the ins-and-outs of creating both general and odd content.
