When some clients think about article length, they connect it to cost. A cheap article writing service is in the eye of the beholder. Those that want to pay pennies for a blog post will buy a lot of inaccurate drivel, while clients that recognize the value of a great article will find that the best writers work for the best article writing services. When it comes to figuring out the length, getting a writer’s input confirms the importance of hiring the right freelancer.
Who Decides the Length?
When a client hires a freelance article writer, they set a target word count on the assignment. Experienced blog owners know their audience and SEO needs enough to make this decision. However, getting the writer’s input is invaluable for clients just starting out and even successful ones looking for a new angle. For example, if a project can only be presented in great length, About.com offers the suggestion to break up the posts into a series as a “great way to encourage people to come back to your blog again to read more.”
How Freelancers Approach the Process
Freelance article writers aspire to produce quality content that both the client and the blog’s followers will enjoy reading. Accomplished blog writers know how to keep their content both concise and engaging for online audiences, opposed to long Wall Street Journal or New York Times pieces that span multiple pages. Lengthy blog articles are intimidating and most readers will not spare the time unless they are a regular follower. When freelancers are given the freedom to write the article and adjust the length accordingly, they can get their message across without cutting out necessary information or having to boost word counts with unimportant details and fluff.
Though some clients mistakenly think that freelance article writers want to write longer pieces to earn more money, the truth is that writers would rather present the best possible content, please the client and build a long-lasting relationship. When clients listen to their writers and ask for feedback about length, tone and topics they kindle the passion in freelancers to spend more time on important assignments and enjoy the freedom to do what they do best.
Getting it Just Right
Clients that review writers’ profiles and conduct proper casting calls can trust their freelance writers to produce quality content at the perfect length. By opening up the discussion of length, clients build stronger relationships with their writers. Not only do writers and clients both win from this freedom but blog readers too will enjoy the engaging content that proves just the right length.
Daniel M is a freelance writer available on WriterAccess, a marketplace where clients and expert writers connect for assignments.