Search engines may have increased their standards for page ranking, so keyword stuffing is no longer acceptable; but that doesn’t mean you can’t still obtain a ranking close to the top through search engine optimization (SEO). SEO isn’t as complicated as people make it out to be. Truthfully, if content writers know a few tips and tricks to incorporating keywords, you can write SEO content that not only attracts readers but will help your site or blog rank high on search engines.
1. Too Much Is Just That – Too Much
You don’t want to try too hard to incorporate keywords or make it so you have a keyword after every 100 words. Instead, let your writing flow naturally. If you have to, go back and add the keyword(s) where they seem like they’d fit. Make sure you space them apart; there are no rules that they have to be every so many words.
2. In a City Keyword
If you have to put text in that says, “In a city name,” use it in an instance that makes sense. You don’t want people to know you put it in for SEO purposes only. You should make it sound like it actually belongs in the sentence. For instance, if you’re doing an article related to plumbers in San Francisco, say something like, “Plumbers in San Francisco will tell you” or “Plumbers in San Francisco can fix it.”
3. Using Punctuation
Some keywords just don’t make sense and can’t be incorporated into the writing without being obvious. The good news is that you can use a comma or period to separate the words. Therefore you still have the keywords in the writing, but they don’t sound awkward. A prime example would be if the keyword was plumbers San Francisco. You could write, “Fixing leaky pipes is just one job of plumbers. San Francisco plumbers will…”
4. Put Them in Headers
If you have a tough time putting keywords into your content, try putting them in your headings. You may want to use H1 and H2 headers.
5. Alter the Keywords
If you have keywords that aren’t grammatically correct, you may want to add a word in between them. For example, if you have the words “plumbers San Francisco,” you may want to add the word “in” or “of” in between. Or if you can’t use the word as a plural, you may want to change it to its singular form. If the keyword is actually grammatically incorrect, you may want to remove it or alter it completely.
Christine D is a writer with more than 10 years experience and writing OCD. She’s a stickler for grammar. That’s why you’ll never catcher her splitting her infinitives! From all the years of experience, she’s pretty much an expert with SEO and web content writing.