The Power of Quality Writers: How WriterAccess Gets Its Edge
In today’s digital world, the importance of quality content marketing cannot be overstated enough.
According to a study conducted by the Content Marketing Institute, it’s actually about 62% cheaper than traditional outbound marketing – yet generates more than three times the leads.
It also does wonders for your SEO – Google in particular has regularly made a number of massive algorithm shifts that favor “quality content first, everything else second.”
So what do you do when you need as much high quality, valuable content as possible? You come to WriterAccess.
Why? Because we both attract and retain the best writers available on the Internet.
The Importance of Hiring Freelance Writers
Your need to hire freelance writers for all of your content marketing needs isn’t going to go away anytime soon.
A number of experts site an insatiable demand for quality content as one of the top trends to watch for 2017 – something that’s been true for the last several years.
Ted Rubin, acting CMO of Brand Innovators, said that “You need to see how you can tell stories, create narratives, build relationships, communicate with consumers, and create learning for your organization.”
Marketers now have the technology to deliver the right content to the right people at the right time. This is something consumers have come to expect. Marketers who can’t deliver it will be left in the dust.”
So how do you make sure that you’re among the marketers who develops a reputation for being able to deliver? That’s where WriterAccess comes into play.
WriterAccess: Where Quality Writers Are Our Business
WriterAccess has continued to grow at an incredible pace, particularly in the last year alone.
In 2016, we were able to match no less than 26,000 customers with 15,000 of the highest quality writers working today. This, in large part, is why we also made the Inc 5000 list for the third year in a row.
So how do we do it? We’ve built our entire platform – and really, our entire business model – from the ground up with one word in mind: passion.
In the world of content marketing, everyone is here because of passion.
Your customers have a passion for quality, relevant and timely content. You have a passion to give it to them. Quality writers have a passion for creating it.
Therefore, it stands to reason that if you can match the right writers up with the right client to produce the right content, you create a situation where everyone can’t help but win.
This is exactly what we do. We start our process of attracting quality writers by offering the best rates on the Internet.
If the old saying of “you get what you pay for” is true, then we want to create a situation where we say loud and clear that we’re willing to pay for the best.
We also allow writers to select work based on their areas of expertise, making sure that they have the chance to work only on the content they feel the most emotion towards. This, in turn, produces better-than-average results.
Collaboration is the Key to Outsourcing Content Creation
Our system is also one that acknowledges writing as the true collaborative medium it really is.
Work is never created in a vacuum – writers can communicate with clients constantly, getting feedback and finding out exactly what they need to do to exceed expectations before they ever start.
Writers are also able to work their way up a quality rating scale, giving them an incentive to produce better quality work to have access to higher paying work as a result.
Again – none of this is rocket science. Once you acknowledge that quality content is important, hiring freelance writers becomes the most logical thing to do.
By going out of our way to constantly widen our community of superior quality writers, we attract more and larger clients – this in turn makes success for all involved no longer a question of “if,” but “when.”