Let’s be frank. It’s really cool to have artificial intelligence and IoT solutions as a component of your content marketing strategy. Having things like VR to capture the attention of your would-be customers is really going to turn heads.
Yet, not all companies have the time or funds to invest in those types of content strategies. And, that’s okay. Sometimes, you need a foolproof way to boost your rankings that does not require you to learn about a new form of technology you aren’t even sure really works with your company’s goals. Instead, consider a few tried-and-true, as well as modern methods, of boosting your ranking with more creative strategies.
#1: Go Live on Facebook
Work with a content writer to create a script for a video. Get an idea of what you would like to talk about and how to reach your customer base. Then, take a deep breath and hit the Facebook Live button on your business’s page. This is an easy-to-use tool, and there is generally a very low cost threshold to using it. Once you get used to using it, it can also be one of the best ways to interact with your customers on a very real, personal level. According to MediaKix, there were 3.5 billion Facebook Live events from 2016 to 2018, and 150 billion people reacted to them. Consumers love this type of interaction.
You can then turn that video into content marketing gold. You can share it across all of your social media platforms. Use it to create a blog post using a content writer’s skills. The goal here is to get the most mileage out of the experience.
#2: Consider the Value of User Generated Content
User generated content is a very interesting and cost-effective type of content. Here, you are using any type of content that’s created by your consumers or customers. It can be digital images, discussions, or their videos. While you need permission to use them, this is a good way to spark conversations and to get real topics that your readers are interested in and talking about.
Here are some examples of how to use it:
- Your customer service department receives the same questions through text on a routine basis. Turn the content of that text into a blog post topic.
- Ask your social media followers to send you a video of themselves using your product. Use this across other channels to show how much people love what you offer.
- Request that consumers send photos of themselves using your product for a special contest or event. Use that to get hashtags going for your company across Twitter.
In nearly all situations, this is a very cost-effective strategy. It can help you to get intimate with your customers, too. This type of information is just what they need to get to know your company.
#3: Get In-Depth with Your Content
Many times, companies work really hard at creating content that’s interesting and over-the-top. They want to shock people. Some content marketing that turns heads like this is okay. However, there are other situations where the opposite is what your customer base really wants. They want quality.
There are plenty of examples of content marketing that’s in-depth. Many of the health care websites, for example, the Mayo Clinic and the Cleveland Clinic, offer incredibly detailed and easy-to-read content that helps educate their customers.
Other companies, like AARP, have been able to create high-quality, in-depth content pieces that really help their readers to learn important information they have to know. The Content Marketing Institute even selected AARP for an award because of the quality of their content.
The goal here is to create content pieces that are rich with information, statistics, and how-to information. If you have an important topic that you know your consumers routinely seek out, this is a very good way of reaching them. Pay a content writer to do the research, handle some consumer questions, and to dig deeper to create a comprehensive piece that captures all of their information.
These strategies for content marketing do not require a lot of money. They are opportunities for brands like your own to get a good level of search engine benefit while getting consumers interested in your product. To get started in any of these areas, choose a writer here at WriterAccess that offers the creative style you’re after.
Sandy B. is a full-time, professional freelance writer and copywriter with more than 10 years of online experience. She is also a published author of seven, top-reviewed, in-print books on Amazon. These focus on financial topics such as retirement planning, bankruptcy, business finance, estate planning, and personal credit health as well as organic gardening and clean living. She’s ghostwritten content for hundreds of clients on topics ranging from health to finance, business services, online and offline marketing and much more.