When it comes to online marketing, there’s a right and wrong way to go about it. For starters, business owners should have business profiles for their companies on various social media platforms. If they’d like to have personal profiles as well, this is completely okay, but the two need to be separated from one another.
Here’s a quick look at a few reasons why it’s imperative to separate business and personal profiles.
Your Personal Life Shouldn’t be Made Public to Your Customers
Whether you like it or not, some of your customers won’t agree with everything that you do on your personal time. Take for instance that you like to have a drink every now and then on the weekends. Your best friend Stacy likes blasting pictures of your fun weekends on your Facebook wall. Although this is perfectly okay, if you happen to cater your services to people who aren’t fond of alcohol, then you very well may steer them away from your business and into the hands of your competition. It’s because of instances like this that your business and personal profiles should not be tied together.
You Can Rest Assured Your Customers Will Receive the Attention They Require
If you’re anything like a lot of social media users, you know firsthand how some people come in contact with you that you would rather not chat or message with. When this happens, you likely ignore their messages. You don’t want this to happen, though, if a customer is trying to contact you about your products and services. And if you have your profiles meshed together, you might accidently ignore a customer. With two separate profiles, this less likely to happen.
You Won’t Steer Friends Away from Connecting with Your Personal Profile
No matter who you are or what you’re selling, you’ll likely have lots of friends who won’t benefit much from connecting with your business. For instance, you may be a 25-year-old who sells life insurance to seniors. Do you really think your buddies want to see your postings about your company? Probably not. And if your content marketing plan is created as it should be, it should include several business postings each day across various social media platforms. But if you’re making these postings via your personal profiles, your friends are likely to ‘unfriend, unfollow, or disconnect’ from you on these sites. You don’t want that to happen, so make sure to keep your business and personal profiles separate.
The Takeaway
You’ve probably heard the old saying before “there’s a time and place for everything.” This couldn’t be truer when it comes to personal and business profiles. Your business postings need to stay on business profiles, while personal data needs to stay on personal profiles that are only viewable to those you trust and are close to.
Whitney W has been writing since kindergarten. She’s discovered over the past five years that she can actually get paid for doing something she loves. Although she isn’t very fond of social media for personal purposes, she has found various platforms to be of the utmost advantage for her career as a freelance writer.
