The Billionaire Content Matchmaker
Good content and love have a lot in common; everyone wants them, and both can be difficult to find. Nevertheless, love seekers have the legendary third-generation matchmaker, Patti Stanger on their side. Each week hoards of viewers tune into Bravo to watch Patti assist wealthy individuals find love on the Millionaire Matchmaker. She uses a bit of generational knowledge, asks the right questions, and coaches her clients to success. When it comes to how to find freelance writers for the $44 billion dollar content marketing industry, you can use some of the same lessons from the Millionaire Matchmaker.
On the Millionaire Matchmaker, Patti strongly discourages “sampling the goods.” However, when you are trying to find freelance writers, it’s insane for you no to sample the goods. In other words, make sure you read samples from all your potential writers. This will give you a feel for the writer’s flair and style. It’s one thing when a writer tells you they have the right experience, but entirely different when they show you with their samples.
What’s the Price of Love?
Although most people get uncomfortable discussing price, it’s a must-have conversation when you are trying to find freelance writers. In most cases, you get what you pay for. More seasoned freelance writers will have higher rates because they are able to produce a higher level of content. On the other hand, you may be able to save a few pennies by using a freelance writer with less experience. However, as long as you are open, you should be able to find freelance writers with the right amount of experience within your budget.
More Than Just a Writer
Patti always tells her Millionaires to look for someone who is more than just a one-night-stand. When you are trying to find freelance writers, make sure you look for more than just a writer. The best freelance writers offer an eclectic mix of business and marketing experience, whether formal education or work experience. Having a freelance writer with this experience will help you meet your business goals and content marketing strategy.
Signs of Danger
As Patti coaches her clients, she always gives them signs to avoid. As you are trying to find freelance writers, there are also some red flags you should pay attention to. If you find a freelance writer whose portfolio is flawless, but their messages are plagued with errors, maybe you should watch out. If your writer takes days to respond to your simple questions, this could also be another red flag. At the end of the day, freelance writers are professionals and should act like it.
Elliott C is a freelance writer available for projects at WriterAccess.