Tailor Your Social Media Content to Each Platform

fStop Images - Larry Washburn/Getty Images

fStop Images – Larry Washburn/Getty Images

So your company has a social media campaign, and you consistently deliver content to your followers. But are you posting the same pieces of content on every platform and calling it a day? That’s probably not getting you great results, is it? Social media can be confusing and overwhelming as you try to navigate a bunch of different platforms and what to post on each one. But there is an answer: plan your social media strategy to include different types of content to fit each platform you plan to use. Sometimes, you might need to use blog post writers to craft engaging posts for you to share, while other times you’ll do better with images, quick quips or other kinds of content.

Why Do You Need to Customize Content?

Can’t you just use the same pieces of content across multiple social networking sites? Sure you can, but this tactic won’t necessarily help you connect with your fans in the best way you could. That’s because each platform has a different purpose. After all, if they were all the same, we would only need one platform. Because of the diversity, your informative article most likely won’t be shared on a platform designed for quick and fun interactions, and your video won’t succeed when people come to a site for quick written blurbs.

How to Tailor Your Content to Your Platform

Your first step (if you haven’t done it already) is to figure out which social media platforms you should be on to begin with. Determine which ones your target audience is using and which ones would best fit the goals of your company. Once you know that, research the purpose of each networking site and create content geared directly for it. Tailor the tone and style of your content, as well as the type of content itself, such as blog posts or videos.

It’s impossible to cover every social site in one post, especially since the field is constantly shifting, but here’s an idea of how to tailor your content for different sites.

  • On Twitter, you should create unique content that is short and sweet, instead of ending up with truncated Facebook messages when you connect your accounts. Share inspirations, updates and observations. Also, your message is more likely to be retweeted if you include a photo, video, hashtag, quote and/or a number.
  • On LinkedIn, share articles that are professional and that set your company up as an authority in the industry. Another helpful tip is to link your article to a specialized landing page that is optimized to get fans to buy from you, contact you or whatever other action you want them to take.
  • Create photos to share on Pinterest. On this platform, people love collecting photos of inspirational ideas, such as home décor projects, and of subjects they find awe-inspiring or interesting.

Hopefully, these examples show you that planning your content can help you better connect with the audience and the purpose of each platform.

 

Sharon T  ghostwrites for businesses on a variety of topics. She loves expanding her knowledge of Internet marketing. 


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