How to Avoid Distractions and Get Focused While Writing
Do you wish you could use your time more wisely? Do you check your email “real quick” before beginning your work and then suddenly, an hour or more has been frittered away? So many of us struggle with being productive. Writing and multitasking are like light and shadow – the presence of one cancels out […]
Survey Says: How To Improve Your Content Marketing Writing
We asked a bunch of our writers to answer this question: “How have you improved your writing career?” Our hope was they’d give us inspiring advice to share with other freelance content marketing writers looking to “up” their game–and boy, did they deliver! No matter what you write, how often you write, or how much […]
Move Beyond the Main Page with Your Copywriting Magic
In the beginning websites were once so simple. You had an About Us page, a main page, and maybe a page for a blog. Commerce sites tacked on a shopping page, but every business site was vanilla. Then we entered the world of websites that resemble all sorts of desserts from mini cupcakes via mobile […]
Recipe for Success: Tap into Urban Trends for Healthy Food
If you’re a food writer, you already know there’s more to “chew on” than the latest recipes for healthy brownies and the newest sushi bar opening. These days, it’s almost impossible to get through the evening news without hearing about which fast-food chain is ditching what ingredients, how many people have fallen ill from food-borne […]
Getting it Done (When You Don’t Want to Do It)
One of the biggest challenges when you’re self-employed, whether you’re running a small business or freelancing, is getting motivated. This is especially true when you’re supposed to be writing content, but you just don’t feel like it. Sometimes, you’re simply not going to get motivated, and you just have to sit down and do it […]
Writer Rant: Wherein I Rant About My Raving Inner Lunatic
Welcome to Writer Rants–where every Friday a writer just lets loose on whatever the heck is bugging them this week. Enjoy. Do you know the most exhausting, annoying, infuriating, and energy-sucking thing about my freelance writing career? ME. I’m the problem client. I’m what’s bugging me this week. After a horrible night’s sleep, I sat down […]
Style: A 10 Minute Refresher Course
Good writing of all sorts — from writing content to pounding out the next Great American Novel — encompasses more than just good grammar and correct spelling. It incorporates that nebulous thing called “style.” Has it been a few years since you took a writing class? Are you looking for some ways to brush the […]
Allergic to the Doldrums? Infuse Your Content With Personality
What are the reasons we fall in love with a specific author? For me, it is an author’s writing which enthralls me, pulls me in, and fascinates me with their storytelling and characters. Whether I am reading fact or fiction, it is the personality meshed with the content that draws me back time and again to read […]
Freedom from Mediocracy: Understanding the World Through an Artist’s Eyes
Famous performance artist, Laurie Anderson, was quoted as saying that “talking about music is like dancing about architecture.” The meaning behind her words is clear. Music, like visual art, is a feast for the senses. To truly experience art in any form, you must immerse yourself. Art is subjective; each person views art from their […]
The Young and the Restless: Writing Content for the Next Generation
Many businesses are finding that Generation X (those born between 1961-1983) are beginning to change markets. Though some are still in their mid-adult stage, most are heading toward retirement, so businesses cannot ignore the upcoming generations in their marketing. Speaking to a generation of short attention spans and demanding consumers, the content writer will have to learn […]
Writing for a Niche Audience: Steampunk
In order to become an effective content writer, it is important to have niche areas of expertise. The term “niche” derives from a physical niche or “an ornamental recess in a wall or the like, usually semicircular in plan and arched, as for a statue or other decorative object,” according to Dictionary.com. For our purposes, […]
Writing Blog Posts and Articles: Personal Experiences are the Best
When it comes to the massive world of content development, there are many types of writing that clients are in need of. From white papers to press releases to articles to brochures and more, content comes in all shapes and sizes. As a writer, you must pinpoint writing strategies that work best according to the […]