Empathy and Imagination: How to Think Beyond Your Demographic to Create Client Pleasing Copy
Whether you’re a writer who pays the bills from blog posts, or email marketing copywriting, when it comes to churning out a high volume of content to the same audience, it’s easy to experience burnout. Sure, we all like writing to our natural strengths and interests, but what happens when you run out of things […]
Once Upon a Time, Your Content Marketing Lived Happily Ever After
Scott Stratten said it best: “People don’t share commercials. They share emotions.” And he’s right. While they may find them helpful or interesting, people don’t emotionally respond to facts, product descriptions and brand attributes no matter how oh-so-carefully woven into your blogs, social media posts and email marketing copywriting. Think about the things you’ve read […]
What We Talk About When We Talk About “Fluff”
Marshmallow goo? A newborn chick? A big, comfy quilt? No, no, and no. When we talk about “fluff” in the content marketing world, we’re talking about those pesky, “extra” words that clients dread. They do nothing but drive up word count and most clients want to avoid them at all costs. But what exactly is […]
4 Healthy Habits That Increase Your Mental Energy
Call it the doldrums, brain fog, or just plain being overwhelmed. We’ve all hit that mental wall as writers, and know how hard it is to push through when deadlines are looming. It may happen because you’re bogged down with work if you’ve taken on an extraordinary number of email marketing copywriting clients or other […]
Energize an Email Marketing Campaign with Dynamic Copywriting
Although the majority of marketing emails appearing in millions of inboxes each day face an undignified and instant extinction with the click of a mouse button, a professionally created email marketing campaign using specific strategies and techniques can substantially increase revenue for any type of business. By targeting the needs of consumers who are particularly […]
Bullet Points: When and How to Use Them in Your Writing
If you write for an online audience—be it as a blogger, email marketing copywriting specialist or website content provider, you understand that writing online content is different from writing academic papers, correspondence or other forms of written communication. One of the biggest differences you will find when writing online is that you must utilize white […]
Sis-Bam-Boom-Bah! The Great Carnac is for Hire
Companies and businesses engage in external communications every day without realizing it. While formal press releases, responses to traditional media information requests, and technical information represent obvious types of writing, company personnel also respond through other means to external parties that are often not tracked so well – until they become controversial. The most common […]
Tips for Travel Writing
Travel writing allows a lot of play. Unlike drier material like email marketing copywriting, travel writing affords you the ability to tell stories, to use a lot of colorful language and to revisit what are hopefully some good or at least amusing memories. You are writing not only to guide readers, but to entertain them, […]