There are many blogs about writing, but few are geared toward making more through content brokers like WriterAccess. Many of the tactics you would use for increasing your income with private clients just don’t apply in the broker environment. Here, you use a different set of tricks and tips to improve your skills and increase your income.
1. Remember that your profile is a sales pitch.
Very few people are comfortable praising themselves. Because of this, it can be tempting to rush through your profile just to get something there. But, your profile is a customer’s first contact with you and your writing. It’s your chance to show off your skill. When you write about your experience and your skill, think in terms of benefits instead of features. It’s sometimes hard for customers to connect biographical tidbits with what you can do for them. Make it easy. And, go back to revamp your profile often. Qualifications change over time.
2. Always be learning.
Take ALISON and Coursera classes in your topics of interest. Sign up for Google Alerts to keep yourself up to date with the latest best practices in marketing and SEO. Teach yourself about types of writing you are not familiar with. By becoming an expert in several areas and becoming a more versatile writer, you make yourself more useful to more customers.
3. Keep in communication with customers.
If you’re unsure about directions, ask. Send a quick note along with at least the first order you do for a new customer. When customers tip or leave a positive comment, say thank you. A personal touch means you are more likely to be remembered and to find yourself chosen for solos and ongoing projects.
4. Don’t be afraid to say no.
Sometimes an assignment that is completely outside of your skill set will sail in; if you are absolutely sure that it’s outside your abilities, you are probably better off turning it down than risking upsetting the client. Sometimes, assignments that you find objectionable for moral or other reasons will show up. It is better for both you and the client to turn these down. If you take jobs that you shouldn’t, you risk burnout, which will cost you more in the end.
Every writer will find different tricks that help them forge stronger relationships, carve out their specific niche and increase their earnings. Experiment, track your results and deliver excellent service and your success will grow.
Lara S is a freelance writer who lives on the Gulf Coast of Florida. She is adept at writing content in niches that include marketing, health, food service and more. Contact her for white papers, ebooks, blog posts and articles.