In addition to earning her MLA from Stanford University and her MBA in marketing from UC Berkeley, Kathy Klotz-Guest lives for laughter. She’s been doing improv and standup comedy for more than 20 years, which is how long she’s worked in marketing for major companies including Yahoo!, Gartner and MediaMetrix. Today she and Byron White, CEO of WriterAccess, tickle some funny bones with marketing tips based on her newest book, “Stop Boring Me! Hot to Create Kick-Ass Marketing Content through the Power of Improv.”
Takeaways from the Podcast
- Are we trained to be boring in business and why does this matter if you are a content marketer or content writer?
- How to bring human into your professional content writing to foster humanity and tell stories with wit and humor
- Find out exactly how you can bring comedy improv to your content creation so it makes things light, lively and smile worthy
- Why are people so afraid to be risk takers, and how can you get out of this rut if you are a Safe Sammy?
- How can Kathy’s book cut to the chase and give us the answers we need to stop being boring?
Intriguing or Outstanding Quotes
“Everybody knows how to tell a story. When you’re at a barbecue or you’re somewhere casual with your friends, you’re entertaining. We all are, we are all telling stories, but something happens to us when we get into a business setting or business context. We get a terminal case of seriousness, and all of the sudden all of that humanity just goes out of the window.” [Tweet it]
“Sometimes just something slightly fun, it doesn’t have to be laugh out loud funny, can make a difference.”
“We’re trained to believe that anything that isn’t serious we should be suspicious of in business. That could not be further from the truth because humor is human, levity is human.”
“When people are used to bad content it takes very little to move the needle.” [Tweet it]
“[In reference to spam campaigns] if you…want to really make an impression you’re going to have to remember that humor has to be individual. It has to be.”
“[“Stop Boring Me! How to Create Kick-Ass Marketing Content through the Power of Improv”] is going to make you a better storyteller…[and] it’s going to give you amazing exercises that come from the world of improv, that are going to help you create fun content.”
Get ready to bring some giggles into your content strategy with this podcast. Kathy will teach you how to keep it human with your marketing goals. At the same time that you are breaking out of your serious shell, you’ll pick up on skills to breathe humanity back into your writing. No one likes boring, so “Stop Boring Me!” thanks to well honed advice from this marketing expert.
To listen to this podcast, click here.
6-Star writer Miranda B specializes in travel writing with a focus on cultural aspects including green living, religion, food, fashion, education and interior design. She uses her sociological background to delve into the world’s cultures whether she is backpacking solo across Europe or road tripping through the United States.
Want more content marketing wisdom? Check out our webinar series where world-class marketing experts share their insights.