Content Tips for Agencies: Tip #2

Scaling your content marketing effectively can seem like an overwhelming task to even the most seasoned marketer.

Before you panic, take a moment to read the five easy steps that we outlined in the first post of this series. After that, come back here to find out why you don’t need to make a mountain out of a molehill.

How To Scale Content Marketing: Don’t Reinvent The Wheel

Since its creation, the wheel has been a practically flawless design that has undergone only a few minor modifications. Even when something about it is slightly altered, the wheel’s core concept still remains the same.

This concept can also be applied to how you scale your content marketing. Instead of jumping through hoops to think of increasingly innovative ways to scale your marketing efforts, just remember the following words of wisdom: “you don’t have to reinvent the wheel.”

What does this mean in terms of scaling content marketing? If you are not repurposing your content, then you are simply doing it wrong.

The Benefits of Repurposing Content

Whether you want to reuse, rethink, or combine content, repurposing is an excellent tactic to help you scale your content marketing. Like the wheel, great content stands the tests of time. If you’ve already exhausted your budget and creative willpower in pursuit of exceptional content, then you should find a way to continue extracting value from it.

In addition to gaining more mileage from each piece of content, repurposing also has the following benefits:

  • It can help you reach new audiences and buyer personas;
  • Create new, engaging content in a shorter period of time; and
  • Keep your brand relevant.

Whether you want to split large content assets into smaller blog posts or turn a series of infographics into chapters for a new eBook, repurposing is a great way to help you scale your content marketing efforts in a time and cost-effective manner. Stay tuned for additional tips so your agency can continue to build, grow, and succeed.

About the author

Laura P has written 2,000+ articles, blog posts, product reviews, press releases, and website content for a multitude of clients. In the past 6 years, she has developed written, marketing, video, and web content for clients in the real estate, information technology, restaurant, auto, retail, equine sales, oil and gas, and public relations industries. Laura is highly proficient in SEO optimization, particularly in real estate and retail industries.


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