Each professional writer has their own style, flair, and area of expertise. The problem is, if you choose the wrong one and the two of you don’t mesh well, you might not get the results you’re looking for quickly enough. When it’s time to choose the perfect writer for your content marketing, think of it as trying on a bunch of different hats. You may find one that fits your head well but makes you look absolutely ridiculous. Or, you might find the perfect hat but when you try it on it comes down over eyes and makes you look like a 5-year old that snuck into his dad’s closet.
The Perfect Writer Gives You Your Voice
When you hire a writer, you want to find someone who gets you and that understands your brand voice and how you want things to be perceived. Good writers bring out the best in you. They highlight what makes you tick and can give meaning to what you have to say. You will come across several writers who are exceptionally gifted at what they do. They can sell a bridge located in the Mohave Desert with a few choice words. The fact is, if those words don’t work for you, they won’t sell what you’re offering. Before hiring a professional writer, ask for a few writing samples. Spend some time talking to them and see how well you click.
Dior or Dimaggio?
Part of finding the right fit is whether or not the writer understands your style and what you’re wanting them to write about. If you want Dior quality and style you will have to for it. The problem with Dior quality and style is that it may only attract a few people with their flair for words and a highly descriptive way of talking. Dior hats, for example, are big and flouncy and they announce to everyone that the person wearing them is entering the room. This can take the focus off your topic and, sometimes lose it in the translation if it’s sold to the wrong audience.
Your other option is a Dimaggio style writer. Much like a baseball cap, the writing fits well and it’s very straightforward and to the point. It allows your message to be driven home like a solid hit sent straight down the third-base line. No frills, no muss, and no fuss. Just accurate information delivered in an easy to understand style that the reader will make the reader want to spread the word. Find your individual style, for some of us, it’s a combination somewhere in between shabby/chic or trendy/punk. We’re all different!
A Good Fit and Looks Great Too!
The perfect writer, much like the perfect hat, will fit you well and make you shine like the star you are. Whether it be glitz and glamour or comfortable with no frills, the writer will speak to who you are and bring out the very best of what you have to offer. When you find that perfect fit, things will go smoothly and your ideas will meld together as seamlessly as the suit you have on. The right professional writer will bring out the very best in you and will make you look absolutely amazing as they do it.
Even if you are a cluster of confusion at times, the writer that fits you best and understands your ideas will be the one that can breathe life into your story. Look for the writer who embraces who you are and strives to put you and your products in the best light possible. When you find that perfect combination, you will grow together and bring out the best in one another. Finding that perfect fit, will complete your team and put the crowning touch on everything you do!
Wendy M writes on a variety of topics with health and environmental topics being her most common subjects. She has most recently been published on both eHow.com and Livestrong.com. Wendy specializes in health, fitness, diet and alternative therapy pieces.