Promoting better health and fitness is not about providing easy answers. It is about empowering people to make the right lifestyle choices. That principle is especially true when it comes to health writing. Informative health content can show people how to live better lives.
Accurate information is so crucial in the health industry. Steering people to make better nutritional choices or giving them correct warning signs for dangerous illnesses can literally make the difference between life and death. If your small business is about helping people be healthier, any content you produce should align with that mission.
What can you do to create accurate and informative health content?
Network with Industry Experts
If your car engine is making odd noises, you take it to a mechanic for a diagnostic. It would make no sense for a supermarket cashier get under the hood. The same idea works when hiring freelance health writers for your business website. Turn to people who are qualified to write about health to supply your website content. Dieting tips carry much more informational value, for example, if they come from a certified nutritionist. When you include an expert voice in the mix, it helps you build trust and credibility with your audience.
Create a Virtual Encyclopedia
Making healthy choices is easier when people know where to turn to obtain answers. Your business can play a helpful role in that equation by serving as a comprehensive informational resource. If you run a vitamin store, for example, articles on a particular vitamin can discuss its function in the human body, identify foods that have the vitamin and detail what it can do to improve a person’s health and fitness. Turn your website content into a virtual encyclopedia that can educate your customers.
Check Your Facts
It only takes a quick glance at various banner ads to see just how much dangerous information is on the Internet masquerading as health facts. Unscrupulous businesses will say anything to sell their latest miracle product. Creating health content that is inaccurate or false is unethical. It can be dangerous to the health of a person who does as that content directs. Make a point to include only proven medical facts and correct terminology in any health content your business produces. Fact check all information before publishing it.
Tackle Important Health Issues
Never hesitate to throw the spotlight on a current health concern, especially if it is relevant to your business. A hallmark of good health writing is when the content performs a public service. If you own and operate a drug store, for example, articles posted on your website around cold and flu season can offer parents practical advice for protecting their children from cold and flu germs. Never be afraid to tackle important health issues. Some people will still make bad health choices. Making an effort to spread helpful information, however, can influence other people to alter their lifestyle for the better.
John C is a freelance writer available on WriterAccess, a marketplace where clients and expert writers connect for assignments.
