Want to make more money? Start a newsletter route!
We’re not kidding – newsletters are cool. You have to have a great newsletter to be the coolest business on the block, though, which means you may need to consider a newsletter writer for hire.
Newsletters are powerful tools that can keep your best customers coming back for more. According to statistics from Quartz’s Global Executive Survey, 94 percent of top executives get their news from email newsletters. This is because newsletters increase brand awareness, position brands as industry leaders, attract more clients, encourage repeat business from loyal clients, and generate word of mouth referrals. To accomplish all of these marvelous feats, though, newsletters need to be well researched and well written, so many companies have a staff of writers to churn out daily newsletters.
If you are like many small and medium business owners, you may not have the resources to keep a full-time writer on staff. Fortunately, you can hire a newsletter writer to create engaging content that keeps your clients coming back for more.
When looking for a newsletter writer for hire, what should you look for?
Great Qualities of a Newsletter Writer for Hire
Newsletters are different from other types of publications because they target a very specific audience – customers who are already loyal or interested in your organization.
An exceptional command of English
You have the smartest clients in the world, so they have a keen eye when it comes to spotting misspellings and poor grammar. Make sure your newsletter writer for hire knows all the right words to really wow your customers.
Killer computer skills
Your writer needs to be a whiz when it comes to operating a computer, perform independent research on the internet, and know his or her way around a word processor. Editing skills are a must, unless you plan to hire a second person to edit and proofread.
Great communication skills
Writers should be comfortable communicating with every member of your organization’s team, from the C-suite to reception.
Familiarity with the essential elements of a great newsletter
Content Marketing Institute says that the most essential elements of a newsletter include:
- Brevity – it should take only about 3 minutes to read the newsletter
- Storytelling – your newsletter should tell a story in a conversational style
- Strong reader focus – your readers want to know how your organization can help them
- Solid call to action – close your newsletter with an actionable statement
- Design – an attractive, easy to read newsletter builds engagement and loyalty
Your newsletter writer for hire will need to incorporate each element into every newsletter.
Knowledge of your products or services
Your newsletter says a lot about your organization and the role you play in your particular industry. A well-written, insightful newsletter that provides relevant and interesting information establishes your organization as a leader in your industry. A newsletter that uses incorrect terminology, or that presents old or inaccurate information, also says quite a bit about your organization.
Choose a newsletter writer for hire who has some experience in writing about your industry. Provide your writer with the industry-specific information about your organization so that he or she can write newsletter content that positions your organization as the leaders in your vertical.
Ability to produce relevant, interesting and informative content on a regular basis
Business relationships rely on a steady stream of quality communication, so your newsletter writer for hire must churn out great content at just the right frequency. Determining the frequency of your newsletter is up to you – Entrepreneur says that Element Bath and Body found that sending a newsletter three to four times a month was most effective, while National Debt Relief sends out only one special offer every two weeks. Be sure to find a writer comfortable with the frequency of your newsletter and capable of producing consistent quality at that rate.
Issuing a newsletter regularly can improve customer relationships and boost your bottom line, but only if it is well written and engaging. Knowing what to look for in a newsletter writer for hire can help your organization produce a great newsletter.
Lynn H has been a professional writer, providing exceptional content online and offline, for nearly 20 years. In that time, she has penned thousands of articles for doctors, universities, researchers, small businesses, nursing organizations, sole proprietors and more. She writes everything from blogs to white papers; her specialty is putting complex scientific concepts in simple terms. She specializes in medical writing, creating informative and engaging content for professionals in medicine, dentistry, nursing, pharmacy, medical manufacturing, chiropractics, optometry, emergency care, plastic surgery and others.