Want to boost your company’s bottom line? Try funny marketing videos!
Video is an essential part of today’s marketing, and it video will become increasingly important over time. Videos will represent 82 percent of all consumer Internet traffic by 2021, according to predictions by Cisco, up from 73 percent in 2016.
Humor is an important and sometimes unexpected asset when it comes to marketing. In fact, the notoriously funny folks at Content Marketing Institute suggest marketers lighten up and stop being so boring. Funny marketing videos work in nearly every industry, from medicine to mattresses.
Top 5 Funniest Marketing Videos
The mattress maker Purple can rest easy at night, due to the dreamy revenues their videos bring in. These guys drop everything from eggs to humans to Sasquatch poo onto their mattresses to prove their bedding stands up to the test. The ads emphasize the products’ science-based designs and manufacturing processes, which promise to improve how consumers sleep, stand and sit.
The CEOs of the comfort technology company now sleep well at night, reporting $190 million in net revenue just two years after the launch of its first mattress.
2. Poo Pourri
Speaking of the comical side of defecation in advertising, the makers of Poo Pourri take advertising bathroom scent control to entirely new heights. In one of this series of ads, a pip of a perfectly pleasant girl talks about meeting her boyfriend’s family over a home-cooked meal when she suddenly has to “bake a keister casserole” without embarrassing herself.
The sales revenue from these ads certainly does not stink, as Owler says that the Texas-based company squeezes out an estimated $63.8 million in annual revenue.
3. Sneaky Salt
The American Heart Association used humor to educate people about the sodium creeping into our diet with their funny ad, “Sneaky Salt.” Excess sodium leads to high blood pressure, which can cause heart attacks and other decidedly unfunny health problems, so it is important to limit the amount of salt we consume. This playful video shows that salt can sneak into places that we might not expect – a man dressed in a skin-tight white body suit jumps out unexpectedly as various unsuspecting people try to enjoy a meal.
4. Captain Obvious
Hotels.com tickles the funny bone with their Captain Obvious ad series. In this campaign, a skinny, bearded man clad wearing a silly uniform spews obvious facts about booking hotels with zingers like, “The best way to enjoy the hotel view is to look at it.” The lead character also slings made-up words, such as “easiery” and “rewardier,” to pitch the benefits of the Hotels.com app.
The Captain Obvious campaign is a good reminder that obvious comedy in marketing works. People smile the moment they see the beard and stupid outfit, which looks about halfway between military garb and a bellhop uniform.
Insurance advertising ranged from boring to sappy for decades. That is, until Progressive introduced us to Flo. After starring in more than 100 commercials for the company, Flo has hit superstar status and has changed insurance advertising forever. With a solid 10 percent market share, Progressive is now the third ranking insurance company in the United States and hauls in about $22.8 billion in written premiums each year. Now that is some serious cash, Flo.
Feel free to get your funny on with your next marketing campaign, even if you want to convey a serious message. Humor grabs our attention, reduces fear, and helps us remember products in the future. Tickling the funny bone through funny marketing videos can also improve your bottom line, and that’s nothing to laugh about.
Lynn H has been a professional writer, providing exceptional content online and offline, for nearly 20 years. In that time, she has penned thousands of articles for doctors, universities, researchers, small businesses, nursing organizations, sole proprietors and more. She writes everything from blogs to white papers; her specialty is putting complex scientific concepts in simple terms. She specializes in medical writing, creating informative and engaging content for professionals in medicine, dentistry, nursing, pharmacy, medical manufacturing, chiropractics, optometry, emergency care, plastic surgery and others.