A popular song states that the best things in life are free. That idea does not apply creating content for your blog. If you want your blog to stand out from the crowd, you cannot afford to not invest in hiring a quality writer.
Blogs can reach their potential much better under the guidance of expert writers than an inexpensive novice. Putting your blog in the hands of a seasoned writer means you can count on someone who has the right mix of talent and experience to shape your ideas into content your blog followers will love and share with their friends.
Investing money into hiring a quality blogger makes sense for a few reasons:
1. Quality pay means quality writing
It really is true that you get what you pay for. Professional freelance writers do not come cheap. Writing well is not a universal skill. No one expects a surgeon, a teacher or an engineer to do their jobs at a rate that barely equals the current minimum wage. It is not fair or realistic to expect a writer to do it either. Writers should be fairly compensated for creating content that isn’t the same run-of-the-mill stuff found on countless other blogs.
2. It shows a commitment to your blog
It takes time and money to build a blog that possesses staying power. Investing money into hiring quality blog writers shows you’re serious about making it work. It sends a message to your target audience that you care about informing them and engaging them with content that matters. It represents a sound marketing strategy to build original content that sets a higher standard for quality.
3. Your writers will make your blog a higher priority
Any working professional will devote more time and energy to the project that carries the greatest financial reward. One way to guarantee a blog writer will put your blog first is to make it worth their while. Paying writers at a fair rate will turn their focus to building content for you instead of putting your blog at the bottom of their priority list while they tackle better paying projects.
4. Paying well is good blogosphere karma
Bloggers form a tight knit community. Refusing to pay blog writers a fair rate can mean bad publicity for your blog in the blogging community and difficulties in hiring good writers. Offering good pay for quality writing, on the other hand, will give your blog instant access to a pool of talented blog writers eager to contribute their expertise in building your blog.
5. Quality content equals better traffic
Blogs investing in quality content will be rewarded for that investment. People will notice the content and share it. Word of mouth is the best marketing tool – especially in the social media age. A quality writer can make your blog posts stand out and become bookmark worthy to your target audience. Higher traffic means higher revenue, which means more money in your pocket.
John C is a freelance writer available on WriterAccess, a marketplace where clients and expert writers connect for assignments.
