Video websites, such as YouTube and Vimeo, are becoming an increasingly popular way to promote your business online. This interactive way gives potential customers and clients a real insight into what you have to offer. However, how do these people find your videos amongst the billions of others online?
Through search engines, of course! When Google purchased YouTube a few years ago, they began ranking video media in a similar fashion to article marketing. Other search websites soon followed suit. Thus, search engine optimization (SEO) became just as important in the titles and descriptions of videos as it was for general content marketing.
How can you increase the SEO for your online videos? One important way is through hiring a professional content writer.
It may actually sound strange hiring a writer to handle content for a video upload. However, SEO for videos is based upon the description that is used on the website and not anything actually viewed in the media itself. In fact, in order to have a high ranking video, it is actually advised to create a description of 500 to 700 words with a keyword density of no more than four percent. Simply put, your YouTube and Vimeo descriptions should have enough engaging and informative content as a standalone article.
That can be a lot of extra work if you have dozens of videos up on the web. This is where hiring a freelance writer to handle this extra effort can help. Usually, the information comes straight from the video allowing the copywriter the ability to summarize the information straight from what you have already uploaded.
If you are concentrating on video marketing and not sure why it is so hard to get views, consider hiring a copywriting team to handle your descriptions and increase video SEO.
Landra Lynn J is a freelance writer available on WriterAccess, a marketplace where clients and expert writers connect for assignments.