Increasing Lead Conversion via Blogs and Social Media
One way to increase good leads – leads that actually convert into sales – is to provide information related to your products and services. While many people may be visiting your website, a lot of them are “tire kickers.” They may have very little interest in your service or product; or they may be shopping around for the best deal on a product. The best deal doesn’t mean the cheapest price for many people. People want to know if they will receive good customer service, especially for products or services purchased online.
You can bring people to your website with a blog, but if you don’t care for the blog or link it properly, it won’t index high in search engine rankings, and people will stop reading it. This means that you need to find content to populate your blog at least once per week. You’ll get a better lead conversion if you post to your blog three to five times per week.
This is where a web content writing service comes in handy. Not only do you not have to worry about writing content, but you could also solicit ideas for the blog from the writers. Some writing services are also set up so that all you do is upload the orders. The writing service will post automatically to certain blogs, such as WordPress.
You can instruct writers to use certain keywords, or you can have the writing service choose keywords and links for you. The best part of using a web content writing service is that you don’t have to take precious time to think of and write content for the blog on your own.
You can also use social media to drive traffic to your web site. When you do this, you may get tons of “tire kickers,” and you need leads that convert to sales. Instead of trying to blog and write posts for social media, you can set up your account so that the writer who ghost writes your blog also writes social media posts for you. The social media posts are linked to your blog, which will eliminate many of the people who are not truly interested. If a person or company is interested in the product or service after reading your blog, they will be able to click through to your web site for more information or to make a purchase. You can also use the blog to direct potential buyers to call you or to join your mailing list.
You must have the proper content on your blog to keep a potential customer’s interest. A good mixture of information and marketing will bring people – and keep them coming back. For example, if you own a plumbing site, you may want to instruct people how to fix a leaky faucet or replace a toilet float. These are not jobs that most people call a plumber for, but many do not know how to do it themselves. When they have a large job that requires the services of a plumber, the person who fixed his faucet for pennies will remember you and will call you for a larger job.
This works for all types of professions. An attorney may have articles about court room behavior tips or information about accident settlements. A doctor may discuss caring for minor illnesses that do not need the care of a doctor, such as a low-grade fever. A home construction company might discuss the benefits of using certain wall coverings.
Using “free” tips and information on blogs and social media that are properly linked and have the proper keywords will increase your customer conversion rate, which means an increase to your bottom line. A web content writing service can make this sometimes-daunting task a snap for you or your support staff.
Cheryl B is a freelance writer available on WriterAccess, a marketplace where clients and expert writers connect for assignments.