If You Love Your Content Writer, Set Her Free
Do you ever feel chained to your desk? Are you a slave to ideas, endlessly writing lists and looking for ways to kick-start your brain? Sometimes it seems like you’re stuck, destined to spend the remainder of your days in a dimly lit office, proofreading and pondering. That’s where a talented pool of writers comes in handy – give us some liberties with your content, and you might find that you suddenly have spare time to go out and enjoy yourself.
Writers Have Ideas Too
As a content writer, I often sit back and think “Wouldn’t it be neat if this client did a blog post about that subject?” or “I wish I could write a piece about my new favorite widgets for thus and such client.” If you’ve been staring at a blank screen for days on end and the ideas still aren’t coming, reach out to your writers. Part of our job is to get to know you as a client – your brand, your likes and dislikes, and your preferred style and tone. Along the way, most of us have a few bright ideas that we would love to share with you!
Haste Makes Waste
Content writers appreciate lengthy deadlines. If your schedule allows for it, give your writers a few days instead of a few hours to get the job done. You will find that with most writers, a sense of panic and impending doom kind of puts a damper on creativity. Extra time lets us kick around ideas until we are confident that they are exactly what you need.
Another factor to consider is the time it will take your writer to research a piece. When deadlines are tight, it’s tempting to take the first thing that pops up on Google and run with it. On the other hand, good writers with longer deadlines will dig deeper to find the authority sources you’re looking for.
Deadlines also come into play when a writer is proofreading. With a window quickly closing, we often have no choice but to give the content a quick once-over and send it off. When you give your writers the chance to fuss and stress out over every last typo and grammatical mistake, they will take it – and you will have far less proofreading of your own to do.
Tell Your Writers What to Expect
Writers are an odd breed in that having a schedule actually gives us more freedom. I know it sounds strange (writers are strange), but if we know that you will be sending orders at a certain time each week or month, that knowledge will be kicking around in our subconscious minds. We will be ready for you with bright, shiny new ideas instead of getting caught with our writerly pants down.
Set your writers free and they will reward you with great ideas and amazing content. Since you’ll be spending less time slaving away behind your computer, you’ll have a little more freedom too.
Amber K enjoys writing about home improvement, gardening, and the great outdoors. When she’s not sitting in front of a computer, she can be found developing strategies to conquer the world – or at least her own little piece of it!