How to Use Your Five Senses when Writing Mortgage Website Content

Posted on July 27, 2014 by Tracy S

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Have you ever sat down to write a piece of mortgage website content, an article about different styles of carpet or an SEO-filled blog post about DUI lawyers in Baltimore and wondered,“How can I give this piece more feeling and make it more interesting?” The answer is as plain as the nose on your face—and your eyes, ears, mouth, and hands. Using your five senses when writing fiction or a piece with high interest seems obvious, but you can use these senses to write regular, everyday web content too. Discover how you can use each of the five senses to give your writing a bit of pizazz.

Sight – Sight is the most obvious sense to utilize in your content. It’s fairly easy to write about the things you see or would see around you. However, there are aspects that are easy to ignore. Think about colors, motions, and other aspects instead of just  the basics. Paint a picture with words that your reader can easily visualize.

Sound – Sounds are important to us and go hand in hand with writing. How many poems and other works of literature have been turned into songs? While your piece on cleaning drains may not become a Broadway musical, you can employ many musical tactics in your writing of the piece. Words that bring to mind sounds are very powerful. You can easily imagine a “clang” and how it differs from a “clunk”—these words can weave a song of their own in your content writing.

Smell – The sense of smell is very powerful and can be used to set a mood or sense of place. If you wanted a description of a home to bring to mind comfort and coziness, mentioning the smell of grandma’s apple pie would do the trick. However, you may want to avoid smells when writing that drain-cleaning piece.

Taste – Taste and smell are very much entwined and you will use this sense in much the same way. Taste is very important when you’re trying to sell a food or beverage. Don’t be afraid to be descriptive and help make your readers’ mouths water.

Touch – The way something feels can describe things that the other senses simply cannot. Could you write a piece that makes a silk scarf sound appealing without using the sense of touch? Any descriptions having to do with weight, feel, or texture are touch-based. Use these liberally and make the reader want to reach out and touch your product for themselves.

Now that you see how all five senses can be used for writing exciting, tasty content, why not feel it out and try it yourself?  Sounds like a good idea, eh? Breathe deep…  It smells like success!

Tracy S is a content writer and blogger who specializes in home improvement related topics. When she’s not working, Tracy loves playing pool, watching cheesy reality TV, spending time with her family and dreaming of the beach.


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