How to Spread Your Content Across Multiple Channels
If content marketing strategy shows you anything it’s that this concept is more than just content. Your strategy involves a whole host of players that must come on board in order for you to achieve your marketing dreams. These players include content channels. If you want to give your content the best forward momentum, you need to look at all of the available channels that will work for your content and marketing methods.
Yes, that’s right. The biggest channel of them all is Google…right alongside the other search engines—Bing, DuckDuckGo, Yahoo, AOL.com, and the like. You can go organic and let your content do all of the talking here through SEO. Or you can pay for advertising via pay-per-click (PPC) using Google Adwords. Of course free and organic is the best option, especially when building up your brand. However, sometimes you’ve got to pay to play, so to speak, in your content strategy. Just keep it budget-friendly and balanced.
Social Media Channels
You expected this one, and here you go. A current list of the top 20 most popular active social media channels in the US you can use includes:
- Interesting factoid: VKontakte is Russia’s version of Facebook.
If you are not familiar with these sites, particularly the specific sites like Ravelry for wool and yarn enthusiasts or CafeMom (as a dad or single person), then it’s a good time to check them out. These channels are going to give your content far more traction.
Your Own Channels
You also own some channels that you can use for sharing your content online. This starts with your website, but it also includes your email marketing and lead generation. All of that traffic building and event marketing you do as part of your marketing strategy also generates content or requires you to create content that can be used in other areas.
You also have video content that is created using scriptwriting and descriptive text—all of which is used in a content marketing strategy for SEO purposes.
See More Ways to Share Your Content
How can you find even more available channels for your content strategy to sail down? Check out syndication for your content. Social sharing is an organic method of keeping your content moving along. You also have your influencers online who are actively promoting your content along with their own content in a win-win content creator collaboration.
Another way to get on the right track with your content strategy is to keep reading the WriterAccess blog. Our content writers, strategists, and marketing pros are here to assist you with all the latest tips and trends in the content strategy stratosphere.
“Welcome. I’m the Whispering Wordsmith of the Woods, An Old Man Willow type cunning the lit forest, Disrupting textbookish writers with grammar snaps and cracks.” As a professional web content writer for small-to-medium businesses, Miranda B understands how to effectively balance technical jargon and personal brand messaging. Her content is sticky, evergreen when expected to be, and always creative. Keep ’em coming back for more, that’s Miranda’s motto!