How Mommy Bloggers Can Increase Exposure with Blog Ghostwriting

There is no doubt our social media savvy society loves blogging. It seems that just about anybody with an opinion has crafted a website to display their point of view. However, blogging can be more than just a way to speak to the masses. Blogging can be a great source of extra income.

In fact, a large number of blog authors on the web today are stay-at-home or working mothers looking to increase their income via ad revenue on the web. These so-called ‘mommy’ bloggers usually post topics relating to parenting, household advice, fashion, relationships, shopping, and more.

According to data provided by financial giant H&R Block, over 3.9 million moms in the United States identify themselves as bloggers. However, only 500 or so have sites that are considered influential. Why such a big difference?

Not all blogs are as informative or as widely publicized as others. Frankly, many mothers are busy enough with their families that writing posts, working on format, submitting pages to web crawlers, creating discussions on social media, etc. are just not feasible. Many feel they are doing well to get a single household tip, funny anecdote, or photo uploaded on a monthly basis. Even more mothers attempt to create a blog, only to remember why they hated high school English class. Others just realize that they do not have enough expertise on an engaging topic. This is where blog ghostwriting can become incredibly helpful.

Blog Content: Add Expertise and Engaging Content

Engaging content is what makes the World Wide Web go around. Without creating a finished product that keeps readers coming back for more, many bloggers fail. This is where hiring an individual or firm to do blog copywriting can help.

The blog owners can still create topics they want to post, but they leave it up to the ghostwriter to fill in the details. Most freelance writers write these posts in first person to make it seem as though the blog owner is actually the one doing the work. However, many moms opt to write a paragraph or two with the basic topic they wish to cover, main points, etc. They then turn it over to the ghostwriter who creates the finished project based around that central idea.

  • Saves Time: Hiring a ghostwriter to create blog posts allows these moms to spend time doing everything other than writing. This includes marketing work for the blog, such as posting on forums, soliciting items to review from manufacturers, posting on social media, etc.
  • Adds Expertise: Most readers will agree that a poorly written blog post makes the information seem less credible. By hiring someone to complete content, they can fill in details via research that the blog owner may not know or may not have time to look up.
  • Content Becomes Engaging: By hiring someone to complete ghostwriting, they create a finished piece that is fun to read and creates a following.

Are you thinking about hiring someone to handle writing blog content? While the choice is ultimately up to the blog owner, it can be a great way to create an engaging site for all to read.

Landra Lynn J is a freelance writer available on WriterAccess, a marketplace where clients and expert writers connect for assignments.


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