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How Do Businesses Find Gig Workers, Anyway?

businesses find freelancers gig economy

Now that the world is officially recognizing the phrase “gig economy” as more than a passing buzz that’ll be gone in a few months, businesses have really begun to cash in on the benefits this independent-contractor world has to offer. With more than 25 percent of the workforce engaged in the gig economy in some way, there are literally millions of freelancers available to help companies be the best the can be by offering their expertise without the benefits and frills that are attached with full-time employment. Companies are cushioning their bottom lines by eliminating unnecessary hiring and putting highly skilled freelancers in place when projects necessitate outside assistance.

This all sounds great, doesn’t it?

I mean, the world has figured out how to connect businesses and freelancers in a way that benefits everybody. But, where are these companies finding their gig workers? They’ve got to be somewhere if there are millions of them waiting in the wings.

If you’re on the hunt for gig workers to help your business grow, we’ve got some great ideas to get you started!


They Join Online Marketplace Platforms

The easiest (and often the best) way to find gig workers is to go where they hang out. WriterAccess and other online marketplace platforms make it easy to find gig workers, send orders, communicate with your freelancers, and ship your content into cyberspace.

In an online marketplace environment, you often have a team of employees who work for the platform to help guide you if you’re new to the whole thing. There are other tools that can help you, too. For example, WriterAccess offers the Stylemetrics Matcher, an innovative AI technology that helps you find the right content writers for your tasks without taking a ton of time away from your day. You don’t have to spend time looking through writers’ profiles and reading samples in hopes that you’ll find the team that’ll work best for you; this tool takes care of the dirty work and delivers content right to your inbox.

Of course, if you’d prefer to drive your own ship, that’s always welcome. With online marketplace platforms, you have access to thousands of freelancers who are happy to step up and share their expertise in a way that drives success to your business.


They Keep Their Ears Open and Network

Savvy business leaders know awesome freelancers are lurking in every corner and coffee shop around the country. The key is finding them in the places where they do their best work.

If you’re trying to find freelancers, network with other business leaders in your area. Ask them who they used to build their websites, write their content, and plan their content strategies. Chances are, people you’re connected to already have an “in” with excellent freelancers who can help you bolster business opportunities. Word-of-mouth, after all, is the oldest form of marketing.

Don’t be afraid to make small talk with someone who looks like a freelancer when you visit your local java spot. You might very well strike up a conversation with someone who can help you convert visitors into customers. You wouldn’t want to miss out on the opportunity to fill your sales funnel, would you?


They Scour Their Online Sources

Networking and online resources come together in places like LinkedIn, where thousands of professionals are touting their skills and ready to connect with the businesses that need their unique abilities.

Take the time to build your own LinkedIn profile so you can showcase your company’s potential to prospective freelancers. Engage in conversations that enable you to talk about the values and missions your brand stands for, and connect with individuals who share like-minded outlooks. Be sure to join groups, too. If you operate a small business, check in with an active group or two where you can gain insights from other members. If you’re a solopreneur, SMB groups might benefit you, too; you’ll also probably find a number of groups that are dedicated to the solo entrepreneur space. Look for groups that are both national and local, and attend functions when they happen in your area. You might be surprised to find a ton of powerful freelancers who live right in your neck of the woods!


WriterAccess is a marketplace that’s filled with thousands of gig workers who write content, plan content strategies, and edit words. No matter what your project entails, you’ll benefit from the services our freelancers have to offer. Find out how it works today!


Kristin B is interested in anything that teaches her something new or gives her a different perspective on something she already knew. She’s a self-proclaimed Learn Nerd, which means the world is her educational oyster, and she’s always seeking opportunities to learn from life’s experiences and her clients’ assignments.

Guest Author

By WriterAccess

Freelancer Kristin B

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