Once you’ve taken the plunge into the world of marketing-focused social media, you might find yourself with a good problem on your hands: too much social media activity to keep up with. This is exactly what content managers and others who handle marketing hope to accomplish. The entire purpose of your online marketing campaigns is to get people talking about your brand and interacting on some level. This interaction can manifest itself as sales, shares, web traffic, comments, and dialogue. Regardless of which way it comes about, this is positive for you and your brand.
The problem only arises when there is so much activity that you cannot handle all of it yourself. The nature of online marketing is that, if the fire does not stay stoked, it goes out very quickly. This means that, if your customers begin to feel ignored or the content on your social media pages becomes old and stale, all of that great activity can dry up just as quickly and, in the online world, things get old quickly.
Many companies are finding that an easy solution to this problem is to hire out their social media management. Many freelance writers and content developers are expanding their skill set to include social media management. Freelance writers already know how to turn phrases, craft wording and pull SEO tactics into writing projects; these skills can be used just as easily on your company’s social media platforms. When you hire freelance writers to manage your social media presence, you can rest assured that each post or response has been carefully crafted to reflect well on your company image and to use relevant SEO tools to funnel traffic to your sites.
In many cases freelance writers have more experience at creating this type of content than you have had or even than your average in house copywriter. Social media management is a different type of communication from that which is handled by most company copywriters. The time which is freed up when you hire social media assistance provides you with a greater opportunity for further online marketing research and executing important new online marketing campaigns. Spreading out tasks among talented individuals helps you work more efficiently and working more efficiently always translates into better marketing budget use in the long run.
When you are looking for social media assistance, make sure the freelancer you hire has had experience not only with SEO, but with social media management and social media trends.
Sarah R is a freelance author, content writer and home educator. When she’s not creating great content for her clients she’s chasing down her hyper children and imparting knowledge to them.