No matter their size, marketing teams want to have a solid content strategy. They understand that their chosen content strategy should encompass the planning, creation, delivery, and management of useful content. The challenge is finding a writer who can produce the content needed to uphold the pillars of the chosen strategy.
Copywriting: The Linchpin to Content Strategy Success
Rachel Lovinger, Content Strategy Director at Razorfish, once wrote, “content strategy is to copywriting as information architecture is to design.” These words of wisdom highlight the importance of hiring a freelance copywriter who understands content strategy. It is one thing to create great content; it is another and far more beneficial thing to understand the journey that great content must take after it is created.
The Benefits of a Content Strategy-Savvy Copywriter
A copywriter who knows content strategy can do the following for your business:
- Create a larger digital footprint that generates more organic search traffic
- Improve sales through the creation of engaging, consumer-focused content
- Capitalize on short and longterm user acquisition strategies that are designed to help your business growth
- Deliver data-infused content that has a long-lasting impact
- Convey authority by establishing your brand as both a thought and industry leader
At the end of the day, a copywriter who knows content strategy is best equipped to learn quickly, adapt as needed, and continuously propel your business towards new levels of success.
About the author
Laura P has written 2,000+ articles, blog posts, product reviews, press releases, and website content for a multitude of clients. In the past 6 years, she has developed written, marketing, video, and web content for clients in the real estate, information technology, restaurant, auto, retail, equine sales, oil and gas, and public relations industries. Laura is highly proficient in SEO optimization, particularly in real estate and retail industries. As a professional writer, Laura strives to create content that is both meaningful and relatable to her readers.