So, you already hired a blogger to work with you on creating content for your website, but have you considered letting him or her help you with social media posting too?
Social media—you mean, Facebook… ACK! That’s the scary place where people post selfies and brag about their “it’s complicated” relationships, right? Or Twitter… what the heck can a person really say in only 140 characters?
If you are like many people, social media simply doesn’t appeal to you. You may even profess an allergy to status updates, tweets, pins, linkups, and upvotes. However, social media is a very important marketing tool in today’s internet-driven society. So, just because you don’t want to join the ranks of those of us who love hashtags, +1’s, and participating in #tbt (throw back Thursday), doesn’s mean you can hide in the closet and pretend social media doesn’t exist. If you want to get the most out of your online marketing efforts, you may have to stumble into social media. Luckily, you have a great resource at your disposal—your blog writer.
The very same content created for your website has an audience you may not have considered—social media followers. Many people only get online to check out what is happening on Facebook or Twitter. This is especially true for mobile users. If you can share your content on social media, not only does it reach your followers, but your followers may also share the post further. If you have graphic-heavy content, sites like Pinterest or Instagram may be the best option. Your blog writer can write short posts to include with the link—further boosting the chance that your followers will read or share the piece.
Communication with Fans
No matter what your business, you probably have fans that would love to communicate with you through social media. Have your blog writer check your social media pages for posts, comments, or other information and respond. This is a great customer service channel that is easy to ignore. Plus, since it is on YOUR social media profile, there is nothing wrong with a little self-promotion.
Social media offers an excellent way to boost your search engine reach. Each time you post a link to your content, you’re building valuable backlinks, and improving your position on the search engines. Well-written, keyword optimized content on social media outlets will sometimes rank with the engines themselves too.
While the idea of looking at 327 pictures of your college roommate’s baby is enough to make anyone break out in hives, it is possible to get the best of social media without the scary parts. Don’t let your fear of Tweeting or Facebooking keep you from today’s biggest marketing opportunities—jump in and take advantage!
Tracy S is a content writer and blogger who specializes in home improvement related topics. When she’s not working, Tracy loves playing pool, watching cheesy reality TV, spending time with her family and dreaming of the beach.