A number of resources describe green services writing and communication as marketing, blogging, and or description. However, one area where there is a significant need for freelance green services content writers to carve a niche in is analysis.
An industry analysis can come in the form of an objective, independent report, a marketing white paper, or even a government study report. All have the same focus: presenting a snapshot of what is happening in a given industry or section of that industry and interpreting the results. Green services tends to be a fairly new area of business that has only been in full-fledged existence for the last five or 10 years. As a result, there is still a lot of reservation as to whether green services actually do anything new. In the same vein, green services industry analysis is in high demand to show results and metrics describing the value of green services versus traditional counterparts.
Because green services have to position themselves against counterparts providing many of the same functions with traditional means, financial analysis also comes up quickly. Are these companies good investments? Alternatively, people also want to know the pros and cons of green services versus normal business. Which is one is better overall? Which one costs more in the short-term and long-term? Does the use of green services lock a party into a set way doing things like choosing a camera locks you into a set use of brand name lenses? All of these questions matter and can be answered with financial analytical writing about a particular type of green service.
A number of small businesses are considering jumping into the “green” bandwagon but they’re not sure if it’s worth the trouble. That raises a valid business strategy question that can be answered by market analysis, which is different from industry analysis above. Where industry analysis simply describes what’s going on and where things will go, a market analysis provides a predictive description of how a business can move forward in that environment. Even for green services, such writing follows many of the same traditional market analysis tools, including surveying, a SWOT analysis (strengths, weaknesses, opportunities and threats) and business channel reviews. It simply applies those tools to green services instead, helping them decide on a business venture direction.
The above areas provide just a sample of opportunities in green service analytical writing. There’s plenty of additional niches available for writers who are savvy about research, statistics and business writing. And since the industry is still young, green services content writing offers a doorway into new content writing and opportunity.
Tom L is a freelance writer available on WriterAccess, a marketplace where clients and expert writers connect for assignments.