Good blog, bad blog: Can you tell the difference?

Posted on October 26, 2011 by Dan R

You may be the busiest insurance agent in your town. Maybe no other real estate agent sells more homes in your market than you do. Customers might swamp your bakery every morning on their way to the office.

None of this, though, means that you’re able to put together a high-quality blog that promotes your business. Good business people aren’t always good blog writers. It’s why some of the smartest entrepreneurs realize the benefit of hiring professional blog writing services to help them better reach their customers online.

Most business owners today recognize just how important it is to have a regularly updated blog. A good blog gives you a platform to announce new products, tout new hires and publicize any awards or achievements that your business has notched. It also provides you with the chance to advertise new sales or special promotions. Blog marketing, in other words, is one more tool that smart business owners use to make sure that their companies continue to grow.

But there’s one thing worse than having no blog at all: That’s having a bad blog.

Do you know the difference between a good blog and a bad blog? Here are some clues that your blog belongs in the latter category:

1. You’re not local: The readers of your business blog want to know what’s happening in their community. If you ‘re a real estate agent, they want to know if housing values are rising or falling in their neighborhood. They don’t care if housing prices are falling across the country. If you’re an insurance agent, your readers want to know how much money they can expect to pay for auto insurance in their zip codes, not in a zip code 500 miles away. If you fill your blog with content that’s not local, don’t expect to generate much interest among the potential customers that live right in your own neighborhood.

2. You’re unprofessional: Your business blog needs to display an air of professionalism at all times. This means no typos, misspellings or run-on sentences. It means that you need to avoid grammatical errors, too. If you’re a dentist trying to attract new customers, you won’t make a good impression if your copy is filled with “your”s when you mean to say “you’re.” If you’re hoping to attract new customers to your financial-consulting service, don’t expect many to come running if you still haven’t learned the difference between “its” and “it’s.”

3. You’re neglectful: A blog is like your front landscaping: If you neglect it, it won’t flower. Nothing looks worse than a blog that hasn’t been updated in three months, unless it’s a blog that’s been neglected even longer. The Internet is littered with abandoned blogs. If you’re a business owner, though, you run the real risk of losing customers if you abandon your blog; customers might see that you haven’t added an entry in eight months and assume, wrongly, that you’re out of business.

4. You’re mixing the personal and the professional: If you want to slam Pres. Obama’s latest jobs proposal, do it on your personal blog. If you want to promote a 30 percent discount for new customers of your lawn service, do this on your business blog. But whatever you do, don’t do them both on one blog. You don’t want to alienate potential customers who might actually like our current president.

There’s a reason why there are so many profesional bloggers for hire today: Business owners increasingly need skilled blog writers to put out high-quality, business-building blogs. If you’re more an entrepreneur than you are a writer, consider the benefits of blog writing services. Such a service might be a sound investment in your business’ future.

Dan R is a freelance writer available on WriterAccess, a marketplace where clients and expert writers connect for assignments. WriterAccess is powered by ideaLaunch.


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