When you work as a freelancer, you must play to your strengths and choose niches based on your expertise. If you have a significant amount of experience in the banking industry, you may choose it to be an area of focus for your freelance writing career. However, the desire to work as a banking copywriter isn’t enough to make you successful. Below are some tips you can use to improve your career as a writer in the banking industry.
Showcase Your Expertise
Don’t be afraid to brag a little when you make your pitch to a client. When clients seek to hire banking copywriters, they want to know that the writers they choose understand the industry and have significant experience. Make sure to tell clients about your relevant education, job experience and knowledge of the field.
Offer a Sample
When a client searches for new banking copywriters, he may or may not request a sample of your work. Even if the client doesn’t ask for a sample, however, it’s always a good idea to provide one. Offering a sample shows that you are confident in your work, and it gives the client a chance to witness your expertise in the banking industry first-hand.
The banking industry is always evolving. As a self-proclaimed expert in the industry, you need to know when new laws and policies make significant changes within the industry. You can stay in the know by watching for industry-related information on the news and/or by reading relevant newspaper columns. For example, the New York Times combines recent banking news in a convenient list, as does The Wall Street Journal.
Launching a career as a banking copywriter takes time. You must establish yourself as an expert, develop polished writing skills, build a solid list of clients and continuously improve your knowledge in order to be successful. Be patient, and don’t let a few setbacks discourage you. Just keep at it, and before you know it, you’ll have more work than you can handle.
Amanda M is a freelance writer available on WriterAccess, a marketplace where clients and expert writers connect for assignments.