Decisive. Descriptive. Incredible. Something so share-worthy that no social media user would ever pass up pressing the share button. That’s the goal of creating a blog post that is going to go the distance for you and get the traffic, followers or sales you need. What if that one post, well written from the start, could go further? What if it could be used numerous times to target customers? Would you know how to use it to get every cent or every bit of traffic?
Creating a Share-worthy Piece
One of the most important aspects a blogger needs to know before putting fingertips on keys is the audience. What makes your audience interested in what you have to say? By creating a blog that is interesting in some way, readers will share it. That share will net new followers, more traffic and better sales. What goes into a share-worthy blog post that you write (or you can hire blog writer pros to do it for you?)
- It has to grab the attention of the reader.
- It needs to have some type of shock value.
- It needs to be brand new information or a new take on old information.
- It has to be valuable – why does the reader care?
- It must give some benefit to reading it.
Once you create this type of blog post, the next steps are easy. You can use that one post in various ways to drive sales and get attention.
Five Ways to Use Your Blog Post
The following are a variety of ways you can use the same or a similar blog post to generate more interest online. A well-written piece is worthy of being used in various forms to get this type of attention.
- Use it on your blog. Be sure to let your blog readers know about it. An RSS feed helps subscribers to get your information as well.
- Share it on social media. That same post will get a lot of work if you share it on several sites including Facebook, LinkedIn, Twitter and Google+.
- Submit the article to an article directory or, if you do not want to risk duplicate content, create a short article that is a lead in to the topic of your great blog post. Tempt the readers to come to your site to get the rest of the information.
- Use it in a newsletter to your email subscribers. This may be past site visitors or those who have bought from you. Entice them to come back to the site with more information that’s only available at your blog.
- Do a guest post on a blog that’s related to you, perhaps a blog that your audience is using. Be sure to talk about and introduce your share-worthy blog post. Then, invite visitors to your site to read it.
One blog post can do a lot of leg work for you. All you need to do is to create that piece or hire someone to do it for you.
Sandy B is a freelance writer available on WriterAccess, a marketplace where clients and expert writers connect for assignments.