How will hiring freelance nutrition copywriters help your business? You may think that as a nutritionist, you have the knowledge needed to run your business, and that’s absolutely true. But part of running your own business means knowing when it makes sense to hire a contractor for work that either requires specific expertise or would take too long because of inexperience to make sense financially. This is very true when it involves having the marketing and specialty knowledge to provide the best possible content for your website. Here are five reasons why you should hire a nutrition copywriter:
A nutrition copywriter already knows how to incorporate best practice search engine optimization and keyword usage to increase traffic to your website or blog. Why? Because it is their job to keep up with changes in that facet of the industry. Not only will you have current clients and prospective clients you’ve directly communicated with coming to your website, you’ll also have prospective clients who have ended up on your site after performing a Google search for a more general nutritional issue.
You will see increased business after hiring freelance nutrition copywriters for your website and blog. This is because more people will be aware of your organization and its services, products and practices. As this awareness grows, it increases your market share and the number of clients available to work with.
There will be an immediate benefit of increased professional appearance on the website and blog. Have you noticed that many successful websites have particular formatting in common, including subheadings and bullet points that make the webpage easier to scan? This is because the average websurfer spends between 10-20 seconds on a page before moving on if they don’t see something that interests them. Arranging your content in a fashion that allows them to scan easily to see what’s on the page as well as having interesting content available for them helps to ensure they stay on your site.
Freelance nutrition copywriters will bring a unique perspective with them. They will have a different approach to a problem than you may, and possibly drawing different conclusions you had not previously noticed due to their wide-ranging work in the field with a variety of practitioners. Not only will this reflect in your website and blog content, it will also help you grow as a practitioner.
Your website and blog will benefit from a fresh tone and updated content. This brings websurfers back to your site to read through new content and ideas in order to expand their own knowledge and experience. These additional contacts will increase the public’s awareness of your brand and your market share.
Now that you’ve seen some of the reasons for hiring freelance nutrition copywriters, what’s holding you back? It’s time to start growing your business with updated website and blog content! Find a qualified nutrition copywriter or two to work with and watch your business thrive.
Cathleen V is a freelance writer available on WriterAccess, a marketplace where clients and expert writers connect for assignments.