As a business owner, you probably already know that the secret to driving traffic to your website is fresh, lively content. To score high with the search engines, and more importantly, your customers, your website needs interesting, relevant and changing content.
The question remains, however, who will you hire to write that content? You could consider searching for, interviewing and hiring a private freelance writer, of course. But, there is another option: hiring a ghostwriter through an online content broker.
What is an online content broker?
A content broker is a company that acts as a go-between for professional writers and the clients who need ghostwriting services. The content broker usually prescreens its writers, monitors their performance and handles all the financial details between the two parties.
Why use an online content broker?
Legitimate online content brokers — like WriterAccess — offer many benefits. Here are just a few of them:
- Availability – There will be times when you need content for your website quickly. Maybe you want to add a breaking news story to your Twitter feed or announce an upcoming sale. Because online content providers have a large stable of qualified ghostwriters, someone is always available to meet your needs, literally 24/7.
- Secure transactions – Identity theft is at an all-time high. A report by the Bureau of Justice Statistics states that in 2010, nearly 8.6 million households reported having at least one family member who was the victim of identity theft, and more than half of those incidences involved stolen credit card information. By using a content broker, you never have to hand your private financial information over to a stranger. All financial transactions are handled securely and with no risk on your part.
- Guaranteed satisfaction – The best content brokers offer a satisfaction guarantee. If the content you ordered does not meet your needs, you don’t have to accept it. You never end up paying for content that you simply can’t use.
- More bang for your buck – Online content brokers usually charge by the word, not by the hour. That can make a big difference in how far you can spread your marketing budget. According to the Bureau of Labor Statistics, a freelance writer makes an average of $26 an hour. At that price, a very small project can quickly add up to a whole lot of money, especially if the content needs editing. When ordering content from a brokered ghostwriter, you only pay for the words you actually use.
Secure financial transactions. Ease of use. Economic advantage. With all these perks, it just makes sense to hire your ghostwriter through a content broker.
Kate C is a freelance writer available on WriterAccess, a marketplace where clients and expert writers connect for assignments.