Whether you run a health club’s blog, or a website devoted entirely to health and fitness trips, web content will always drive your online success. This is especially true for the fitness industry, as everyone from competitive athletes to novice exercisers are constantly looking for new insight into how to fine-tune their bodies. From the perspective of a small business offering web content to the fitness masses, timing is everything. As you surely know, one of the busiest times in the fitness industry is the month of January when there’s a slew of New Year’s resolutions out there just waiting to be fulfilled. For your sake, it is best not to wait for these resolutions to get your fitness content in order and ready for display.
Setting A Deadline
When planning the content for your fitness website or blog, setting a deadline is key. It can mean the difference between thousands of views on your webpages. More specifically, you want to have a stockpile of original content designed specifically for your website once January comes around. This way, as exercisers begin to get more motivated about their New Year’s resolutions, you can engage them with the content you have created during the months leading up. Once you have set a timetable for your content marketing campaign, the next step will be to hire an experienced fitness writer.
Hiring a Writer
Hiring a fitness writer or advertising copy writer to create the web content for your blog or website is the first concrete step in the process. While you will likely be having your writer do most of the actual content creation, the process will also require a great deal of time, effort, and money from you. Furthermore, because it is imperative that you have a substantial amount of content ready to go in January, you should aim to hire a writer that can stay true to a deadline. Also, they should be able to juggle multiple writing assignments without sacrificing quality or timeliness.
Publishing Your Fitness Content
The final step in working with a writer on your fitness content is to actually publish the finished product. If you are publishing blog posts, you will likely want to release a number of posts before the January fitness boom, and the same goes for researched articles. Then, once the rush of New Year’s resolutions hit, you can follow-up with weekly and bi-weekly posts. Lastly, published content is not nearly enough to get people to read it, which is why you will undoubtedly need to use your online presence to market the content. From linking the content to your various social media accounts, to guest blogging, and even placing ads throughout the Web, you simply cannot expect readers to naturally flock to your content. In other words, you must guide them to the content, which, if created properly, should entice them to go back and visit your website again in the future.
Jamison H is a freelance writer available on WriterAccess, a marketplace where clients and expert writers connect for assignments.