Words make you long for the hottest new car or the shiniest new diamond pendant. Words make you crave chocolate-dipped cookies, stuffed-crust pizza and ice-cold beer. They help you realize you haven’t lived until you’ve seen the latest blockbuster, ridden the highest roller coaster or sipped from the darkest, most-robust Columbian coffee. Words sell products, emotions and gym memberships, and it’s copywriters for hire who bring them to life.
“Every Kiss Begins With Kay”
According to Stern Advertising, this famous line was penned by a member of their advertising staff in 1985. In the 29 years since, Kay Jewelers has risen to become the number-one jewelry chain in America. If you’ve ever caught yourself humming the simple, one-line melody, “Every Kiss Begins With Kay”, you’re partly responsible for the company’s meteoric rise to stardom. The unnamed copywriter who may have worked late into the night to pen this catchy phrase is largely responsible for the rest.
“Good to the Last Drop”
Coffee drinkers agree, this little ditty makes you crave a steaming hot cuppa joe. Just picturing that last delicious drop is enough to send you treading to the kitchen in bare feet at any odd hour.
“Good to the Last Drop” makes a powerful statement, which is fitting, considering who some say first coined it. Legend has it, the 26th president of the United States, Theodore Roosevelt, himself, was moved to utter these iconic words in 1907 after finishing off a delicious cup of Maxwell House coffee.
Talk about your reliable source.
“What Would You Do For a Klondike Bar?”
Would you sit through an episode of Captain Kangaroo? This famous line is attributed to lyricist Lynn Ahrens, who also penned songs for children’s television, including the theme song, “Here Comes Captain Kangaroo”.
Ahrens began her professional career as a copywriter in the late 1970s or early ’80s. But her ad-writing career was short lived when tremendous talent quickly propelled her on to bigger and better things. Together with Stephen Flaherty, Ahrens co-wrote the Broadway scores for such award -winning musicals as Once on This Island, My Favorite Year and Ragtime.
Though she began her illustrious career as a simple copywriter, a lifetime of Emmys, Tonys and Academy Awards have followed her throughout.
What would you do for a Klondike bar? Use it as a stepping stone to a successful and illustrious career, of course.
Anne G is copywriter with big aspirations. She plans to one day parlay her writing talent into a paycheck big enough to provide for the kids, the cats, and the beagle in the custom they so richly deserve.