Content marketing is an effective way to get the word out about your business, products or services. Consumers quickly get overwhelmed with the same marketing efforts when every business is using them. This is why it is so important to mix tried and true methods with new and trending methods. This helps keep your existing consumer base and new consumer base interested in your content. One of the trends that is making steam this year is micro influencers. Here is everything you should know about micro influencers.
What is a Micro Influencer?
Social media influencers have used their large base of followers to market products and services. The influencer is able to make money and/or get free products and services, and the business is able to advertise to a large base that fits their consumer demographic. Influencers often have hundreds of thousands or millions of followers.
A micro influencer is similar to an influencer, with one key difference. Micro influencers are defined as those having between 2,000 and 50,000 followers. As such, they are marketing to a much smaller base of followers compared with an influencer.
What Are the Benefits of Using a Micro Influencer?
As a business owner, you may find yourself wondering what the benefits of using a micro influencer are. There are many benefits that using a micro influencer has compared to using a regular influencer.
One of the major benefits associated with using a micro influencer is the cost. Micro influencers are not as well-known as influencers, and as such, many are significantly cheaper to work with. This can help you stick to a tight marketing budget.
Another benefit associated with using a micro influencer is that you don’t have to worry as much about the behavior of the micro influencer. When you use an influencer, you have one person endorsing your products to hundreds of thousands of people. If they get caught in a scandal, this can harm your brand and your marketing efforts. If a micro influencer is caught in a scandal, the impact is significantly reduced.
The final benefit associated with using a micro influencer is that micro influencers may have a more dedicated fan base. When a large influencer makes a Facebook post or Instagram post, a significant amount of their followers do not see the post. They don’t look at their favorite celebrities every day. When someone has a smaller fan base, their fans may take a peek at what they post more frequently.
How Do You Find Micro Influencers?
If you are looking for micro influencers, one of the best things you can do is scour social media websites for people who post videos, blogs or stories related to the industry your business is involved in. For example, people who frequently post make-up videos and tutorials have followers who are clearly interested in make-up. This is a great person to reach out to to market your make-up product.
Can You Use Micro Influencers in Conjunction With Other Content Marketing Methods?
Yes, you can use micro influencers in conjunction with other content marketing methods. In fact, it is highly advised that you continue to use your tried and true content marketing methods, such as blogs, videos and your own social media pages, to continue to catch the attention of consumers. You should never stop your methods that are currently working for methods that are new or trendy. Instead, you should employ a mix of well-known, solid content marketing methods with newer, trendy methods.
Content Marketing is extremely important to help your business succeed. If you are not catching the attention of the millions of people who go online each and every day, you could be losing out on a lot of business. Here at WriterAccess, we can help you with your content marketing. Our content marketing platform solves the problem of finding writers, getting content and ensuring everything is optimized for search engines. Try us out today to find out how beneficial our services can be to your business.
Carrie C. specializes in legal, fashion, parenting and home and garden topics. However, she is a very versatile writer. In her ten years of writing experience, she has written about a wide array of topics. If it can be researched, she can write it. As a mother, many of Carrie’s interests revolve around her son. She enjoys watching him play sports, helping in his classroom and engaging in fun activities together. Outside of this, Carrie enjoys dining out, traveling and spending time with her friends.