“Do… or do not. There is no try.” – Yoda
While there are plenty of instances in life where trying hard and doing your best is a path to success, with blogging and other forms of content marketing, this may not be the case. If you are not in a hurry to grow your traffic, you can experiment and see what works. However, as a small business owner in a market that is likely becoming more crowded every day, it only makes sense to do the job right the first time. Reflect on these reasons why you should hire a professional writer, instead of trying to stumble through the blogging process yourself.
While you may have great ideas and even have the ability to put those ideas down in a proficient matter, what do you know about SEO? Most professional bloggers spend time learning about the latest search engine developments. This means that an expert web writer creates content that is more likely to perform well on web searches. He or she chooses keywords based on search volume and competition. Additionally, your content will be “sharable,” meaning it will be more likely to be shared on Facebook, Pinned on Pinterest or Tweeted on Twitter.
Grammar Is Great
When was the last time you took a grammar course? A professional writer makes a living based on his or her ability to avoid splitting infinitives and dangling participles. While you may not think it matters, content riddled with grammatical errors may make potential customers think twice about trusting your judgment on other matters. Do not take that risk—your success hinges on your ability to impress visitors and readers with every piece you publish!
A Professional Writer Offers a Professional Touch
Sometimes, professionalism is worth it simply for the sake of professionalism. High-quality content attracts the attention of everyone who reads it. Moreover, if you consistently publish fantastic blogs on your own website, other industry websites may offer you opportunities to produce guest blogs. This is an excellent way to gain even more exposure for your business. Never let professionalism escape you if you are hoping for others in your field to take you seriously.
While you may be able to produce some of your content on your own, working with an expert is often well worth the up-front cost. You can’t put a price on the benefits you obtain by regularly posting high quality content on your company blog—these pieces will bring you traffic and provide useful information to your audience for years to come.
Tracy S is a freelance writer available on WriterAccess, a marketplace where clients and expert writers connect for assignments.