Distributing Off the Beaten Path

Hannah Bichay/Getty Images

Hannah Bichay/Getty Images

Marketing your small business can get boring. You write the content or hire someone to put the words down for you, you post it to your blogs and social media accounts, you send out the emails, and you make some sales.

It works, but it gets dull.

Here are some ideas for distributing content that may help to break up the monotony. They might not all improve your sales, but they’ll make it a little more fun to get the word out.

Carrier Pigeon

One of the best ways to get your message out there is to spread it in a way that nobody else is spreading it. Well, the novelty of “carrier content” might not outweigh the expense, the inconvenience, and the slow speed of the delivery method, but it will get people talking!

Message in a Bottle

The biggest downside here is that you can only reach people who live in coastal areas. Landlocked states like Nevada and Colorado are plumb out of luck if they were hoping to receive your newsletter.

Town Criers

Why not pay a few guys on horseback to ride through town shouting “All men’s shoes, half off, one weekend only!” Well, we can think of a lot of reasons why not to do that, so let’s move on.

Singing Telegrams

Head to Rhyme Dictionary and figure out a way to put your message into lyrics. The initial cost may be a little pricey, but even if it brings a low conversion rate, you’ll have put a lot of smiles on a lot of folks’ faces.

Psychic Transmissions

Hire a psychic and have them broadcast your message to all minds within a hundred miles. The only downside to this approach is that it doesn’t work.

In all seriousness, there is something to be said for novel distribution methods. Remember when everyone was talking about that restaurant that delivered tacos with a consumer grade drone? Or a little more recently when rap group The Wu Tang Clan auctioned off a single master copy of their new album with no broader release for the general public.

Sometimes it’s less about figuring out an efficient, effective way to get the message out, and more about creating a story that people will want to spread.

Writer Bio: Gilbert S is a writer and artist who lives in rural New Mexico with his dog, Sir Kay, and his wife.


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