Developing Your Career as a Fitness Writer

by Dena P

While many fitness experts like to spend most of their time in the gym helping clients, some fitness enthusiasts love sharing what they’ve learned through writing. If this describes you, you might be the perfect candidate to become a Fitness blogger.

Fitness bloggers typically have a passion for health and fitness, along with something unique to share with readers. It is this zest for fitness and a genuine desire to help others achieve their personal best that will compel a fitness writer to blog regularly and in an inspiring way. With the growth and evolution of the internet, there are many fitness industry outlets looking to hire fitness bloggers to provide ongoing, quality content.

If you are seriously considering becoming a Fitness blogger, here are three steps you can take to test the waters and see if it’s for you:

1. Research: Read Other Top Fitness Blogs

Some fitness blogs are consistently successful, and it’s in your best interest to find out why. You’ll be able to draw inspiration from these other bloggers, as well as determine how you will set yourself apart from the crowd. For instance, Mark Sisson’s Mark’s Daily Apple blog surged in popularity in 2012. He advocates the Primal Blueprint diet, which includes natural, moderate exercise plus an “evolutionary” diet of proteins, greens, veggies and limited fruits. It may not be for everybody, but it struck a chord with many fitness enthusiasts.

2. Ask: What’s Missing?

Once you’ve gotten a feel for the current flow and dialogue that’s taking place about fitness, try and tune in to where you can fill a need or niche that’s currently not being filled. What unique take on health and fitness can you contribute to the conversation? Most people seek out Fitness blogs in order to find inspiration for their own workouts and fitness goals. Be sure that what you write contributes to people getting that boost of inspiration whenever they need it.

3. Create: Brainstorm Your Blog

Most bloggers blog at least once a week, so you’ll want to make sure you have enough content for the foreseeable future. Sketch out a basic game plan for your blogging approach. This could take the form of notes on paper, a mind map or a whiteboarding session. The most important element is to come from the heart — put forward your personal truth about fitness, not somebody elses.

As the internet continues to grow, more and more websites will be looking to hire fitness bloggers. Follow these three basic steps, and you could be well on your way to a thriving fitness writing career!

Dena P is a freelance writer available on WriterAccess, a marketplace where clients and expert writers connect for assignments.

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