Content Writer Wanted: Similar to a Shakespeare or Chaucer, but Better
Content Writer Wanted: A writer who can create content that has all the thrill of a Steven King novel with the sharp witticisms of Mark Twain, but who is just a smidge better at writing. Wordsmiths who can bring in revenues like Grisham or Rowling preferred.
Wonderful Widgets is a widget manufacturing and service organization that has supplied customized widgets to a worldwide market since 1974. Our organization has had the same website since its founding, and we are now ready to update it.
Join our dynamic team of enthusiastic widget manufacturers and service professionals as a freelance writer. Explore the exciting world of widgets, from production to sales, and create content that establishes us as thought leaders in the industry. As a writer, you have the unique opportunity to surround yourself with widget wizards and enjoy the thrill of watching our bottom line grow!
Ideal Candidate Requirements
Must know about SEO, keywords, anchor text and back-linking, as we have absolutely no idea of what any of those phrases mean. We do know that stuff is important, though. Search Engine Journal (SEJ) says that 4 in 5 consumers use search engines, such as Google, to find local information. Our company accountant’s niece knows a lot about computers, and she says that search engine optimization (SEO) helps a company appear on the first page of search results. That’s really critical because the sites listed on the first page of a Google search results page get 91.5 percent of the traffic.
The ideal candidate will have a background in the manufacture and maintenance of widgets, and be able to perform research on the latest in widget innovation. In-depth research helps establish us as leaders in the widget industry but, frankly, we don’t have the time to do all that research ourselves – we have a business to run here. Making and maintaining widgets takes up a great deal of our time, so we’ll rely on our writer to create great content with very little supervision or guidance.
High quality writing skills is a must. SEJ says that Google made several changes to their algorithms in 2017, and that the new algorithms focus on the quality of the content rather than the quantity of words. On that note, the writer may revise some of the content our CEO wrote back when our marketing strategy was, “let’s just throw a bunch of words up on the internet to see what sticks.”
The writer should know how to create a variety of content types, from blogs to web pages. We are looking to establish ourselves as the local authority on all things widgets, so the writer must be able to create content that works well in blogs, social media posts, articles, white papers, brochures, advertisements, presentations and more.
The content writer must be able to come up with relevant topics and well-researched information to help draw online traffic to our website, attract prospects and turn them into clients, keep our current customers engaged, and set ourselves apart from other widget manufacturers and service professionals. As you may know, the widget market is one of the most fiercely competitive and cutthroat industries in the nation. Our writer must be able to create content that attracts qualified customers away from our competitors, Wicked Widgets.
We will provide the writer with the tools he or she needs to create engaging and insightful information that draws qualified prospects into the Wonderful Widgets sales funnel. We will share information about our company description, for example, and our marketing strategy, audience description, brand voice and things to avoid. We are also glad to provide detailed information about our widgets, which allows our writer to create accurate content that our customers will find valuable.
We would like hire a writer or build a team of dedicated professionals that can produce 15 to 20 blogs each month. HubSpot says that the more blog posts we publish each month, the more traffic we will see on our website. In fact, HubSpot says that companies that publish 16 or more blog posts each month get almost 3.5 times more traffic than those that publish between zero and four posts each month. Blog posts turn into leads too – companies publishing 16 or more monthly blog posts get about 4.5 times more leads than those publishing four or fewer.
Freelance writers are welcome, as we are looking for a professional with a flexible schedule who can meet tight deadlines. Pay commensurate with widget writing experience and expertise. Writers with an unbridled passion for widgets and mad writing skills may apply. All Aboard!
Lynn H has been a professional writer, providing exceptional content online and offline, for nearly 20 years. In that time, she has penned thousands of articles for doctors, universities, researchers, small businesses, nursing organizations, sole proprietors and more. She writes everything from blogs to white papers; her specialty is putting complex scientific concepts in simple terms. She specializes in medical writing, creating informative and engaging content for professionals in medicine, dentistry, nursing, pharmacy, medical manufacturing, chiropractics, optometry, emergency care, plastic surgery and others.