There are a number of components involved in delivering quality content that is effective enough to intrigue the desired audience while satisfying the requirements of search engines. Knowing how to optimize content during the writing process to obtain the best results can save time and increase productivity. Although writers usually have a good grasp on what’s needed, even the best blog content writers can always use a few tips to enhance the way things are done. Here are a few:
- Know the Process
What is the SEO process? Research – Structure – SEO (Optimize) – Link Build – Improvements – Analyze Metrics. Use this process to utilize the best keywords that will have an impact while enhancing your writing.
- Understand Your Goal
It’s important to understand the audience you are writing for to choose the words that will have the most appeal. The goal is to creatively produce content that is persuasive, interesting, and useful while integrating those keywords on a consistent basis.
- Write for Relevance
Effective use of keywords is one of the major components of SEO copywriting. The more compelling your content while using those keywords, the more authoritative your piece becomes, increasing your ranking in the search engines. The key is using those keywords naturally. You may want to use a keyword in a heading or some of the subheadings, but don’t overdo it. Good content does not keyword stuff – you’re writing for your audience, not the machine.
- Be Creative
Using synonyms and other variations of the keyword can help make your content relevant while satisfying the requirements of the search engines. This strategy can help your content show up in different search queries while remaining true to the audience. While you’re writing, think about the questions that may be asked by your audience, and weave the answers into the copy. Your readers will appreciate it, and you’ll be seen as an authority on the subject.
- Share, Share, Share!
Sharing your content on a number of platforms will get your content noticed. Once you have a following, others will share your content as well. The more your content is shared, the more relevant you become in the search engines.
Even though you haven’t heard too much about it, Google+ is going to keep playing a major role in the SEO process. If you haven’t been active on Google+, now is the time to get started to help boost the authority of your postings.
These are just a few tips that will help enhance your copy while writing for SEO effectiveness. Algorithms frequently change, and it can be difficult to know what’s currently having the most impact. By using this strategy, you’ll be able to circumvent any changes while keeping your content relevant for the audience and search engines. Having optimized content is important, but as a writer, the ultimate goal is creating content that counts!
Allaire W is a professional writer with a love for the written word and a sweet tooth that turned a hobby into a business. You can find her “cooking” up assignments while covered in flour or cake batter.