Can a Small Business Benefit from Joining Google+?

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Small businesses, no matter the industries they are operating in, can benefit from creating a profile on Google+. To take full advantage of this social media platform, it’s crucial to connect with friends and relevant people who might be in need of services.

There’s Nothing Like a Little Google Branding

When trying to establish your brand, Google+ should always be incorporated within your content marketing plan. Your business may not be directly funded or tied in with Google, but when creating a business profile on Google+, you get to associate your company’s name with the biggest search engine in the world. And trust me, Google will love you for using its services.

It’s Simple to Use

Is your company small? Perhaps you don’t have the funds or resources to create your own website. Or maybe you don’t know how. Fortunately, when creating a Google+ profile, your company can use this profile as its very own detailed webpage. From showing customers the products/services that you’re selling to displaying contact information, you can incorporate any content you want into your Google+ profile.

Increased Exposure on Google Search Engine

Did you know the postings made on Google+ are crawled by web crawlers just like websites, blogs, and other online content? This means that every time you make a posting, you’re boosting your awareness on today’s most widely used search engine. And best of all, when your postings show up on SERPs and people click on them, they’ll be directly taken to your business’s profile page where they can learn lots more about who you are and what it is that you sell.

Easy Way to Receive Customer Feedback

Staying engaged with your customers is of the utmost importance because it shows them that you care. And, in doing this, many of your current and and prospective customers will transform into repeat customers. Google+ provides easy ways to communicate with them. From instant messaging, Hangouts, comments, emails and more, you can quickly address any inquiries that your customers have.

Effective Way to Network with Relevant Businesses

By joining communities on Google+, you can connect with other businesses that operate in your industry. In addition, you can join communities that are comprised of people who are in need of your services. For example, if your business is an addiction recovery center, you’d want to join communities where people are looking for help with their addictions. The information that you can provide them will be of the utmost value to them. And some of them may even choose to contact you so that they can inquire about getting a bed at your recovery center.

The Takeaway

It’s time for your business to start expanding, and it all starts with taking advantage of one of today’s most well-established social media platforms: Google +.

Whitney W creates content for both online and offline clients. She spends her days switching back and forth between the role of a content writer, mother and wife. As she continues to progress in her career as a content creator, she has learned Google+ has been valuable in helping her establish lasting relationships with clients.


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