Byron Tip #10: Customer Journey Mapper

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By mapping out the customer’s journey and documenting what your prospects and customers are experiencing on their journey, you can get the right content asset in front of the right people at the right time.

The WriterAccess Customer Journey Mapper does all that, helping content creators understand the wants and needs of customers at every stage of their journey.  The content produced in response to those wants and needs will help turn browsers into believers, believers into buyers, and buyers into word-of-mouth marketers who will start the cycle all over again.  To map a customer journey:

1.)  Host several meetings with both customers and representatives from marketing, sales, customer success, and any other departments with front-line experience working with customers.
2.) Learn and document what customers are thinking and feeling at various stages of their journey.  These stages are

  • Discovery
  • Investigation
  • Consideration
  • Trial
  • Purchase
  • Perception
  • Connection
  • Sharing

3.) Another goal is to learn and document the current content assets or channels that address those customer thoughts, feelings, and concerns, and how those content assets are performing in terms of engagement, downloads, and impact on sales.
4.) The final step is to recommend topics for blog posts, articles, and other content assets that might engage customers or prospects at a particular stage of the journey.

To test out a Customer Journey Mapper today, sign up for a risk-free 30-day trial of our Enterprise Software, complete with with built-in content strategy tools that are like a GPS for content marketing success.  For a more in-depth look at content management and content products, click here to download a copy of my book: Content Strategy Game Plan.

Hope this helps.

Look for more tips and advice coming soon!

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