Byron Tip #11: Building Your Content Marketing Dream Team

Let’s take a look at the content marketing dream team that is on every strategist’s love list.

Kapost, maker of a content marketing platform for large companies, asked more than 500 marketers how many people at their companies are assigned to support content marketing.  More than 90 percent of respondents said 10 or fewer.  The most common team size was two to five members.  Fewer than 20 percent of content marketing teams comprise six or more people.

Our view is that the dream team for any company spending $500,000 or more on content marketing should include seven members, each with a specific area of expertise.  Working together, this gang of seven can help the company meet its content marketing goals:

  1. Content Strategist
  2. Writer
  3. Optimizer
  4. Designer
  5. Analyst
  6. Editor
  7. Digital Marketing Manager

Even if your business isn’t in a position to accommodate all these players on your team, you should know who they are and what they could and would do to keep your content and your performance flowing.  To learn more about how to deliver the performance you demand from your content marketing investment, click here to download a copy of my book: Content Strategy Game Plan.

Hope this helps.

Look for more tips and advice coming soon!


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