Business Content Writing: Scratching the Itch To Create Fantastic Marketing Articles
We’re nearing the end of the year, and entrepreneurs are taking stock of their businesses to get ready for the next one. Hotel owners, manufacturers and accountants are looking at their present operations trying to decide what processes can be improved upon and how to get all their departments working in unison to meet their corporate vision. It’s also the time of year where many people will be thinking about starting a business. Fashion and jewelry e-commerce entrepreneurs want to know everything from creating a business plan, figuring out a budget, gaining tips from industry leaders, and hiring and managing employees.
And this is where business content marketing shines.
You want to position yourself as the go-to resource for content related to business. When they come to you, they will be swept away by your knowledge focusing on operations, management, leadership skills, industry news, technology and other functions related to this industry segment. Your stellar content needs to grab them by the shoulder, spin them about, and point them in the right direction to improve their operations to meet success.
Trending Business Content Topics
So what is hot when it comes to business content topics?
Technology continues its dominate forward momentum. Mobile apps, management software, and automation topics that can be deployed throughout business operations has entrepreneurs scrambling to learn everything they can since many of them may not have a tech degree under their belt. So they are looking for easy-to-digest content that is actionable to their needs, whether they are looking for software to help with employee recruitment or tools to streamline warehouse management.
Also, social media is still a topic that won’t go away anytime soon. People love accessing Facebook, Twitter, YouTube, Snapchat, and Instagram on their smartphones, laptops and tablets. There are 3 billion social media users in the world, and 81 percent of Americans have a social media profile in 2017. Businesses want to leverage media platforms to connect and interact with their audiences, develop a sense of community, and draw customers down the sales funnels. So your business content can focus on how businesses can use these platforms in their sales and marketing endeavors.
Yet don’t overlook the tried-and-true business management topics.
Readers still desire content that provides tips and advice about starting a business, finding funding, making information systems secure, and building business networks. Startups are still looking for help with the basics. Providing fresh, engaging content can set them up on the right foot and seek out expertise from content marketers to learn how to better navigate the business management road.
What’s New with Business Writing
A popular technique that businesses are using to reach their audiences is influencer marketing. Infuencers are people who have sway over how their audience feels and thinks about certain topics, as well as influence other people in what they should buy. They are seen as trusted experts as their recommendations are often accepted more easily. In fact, 90% of people trust peer recommendations versus adverts.
Influencer marketing isn’t a new concept but it has adapted with the growth of the online content and social media. Businesses are looking for writing that leverages this marketing strategy, such as using stories to make their company more relatable to readers. A blog, e-book or web page that uses the storytelling writing style can get people more inclined to share a story and purchase a product.
As more businesses move away from traditional advertisements and toward influencer marketing, there will be a growing need for storytelling content that can be added into posts with videos/photographs to create fantastic stories that help promote products and services.
Business writing that uses storytelling elements and scenario examples can draw in readers in new ways and minimize stale, boring content
Storytelling allows readers to relate to the content as it can play on their emotions, struggles, and similar opinions. You can draw them further into your writing content as businesses become eager to learn solutions to problems and read success stories that can help their operations succeed and grow. It is a friendly writing style that’s engaging, yet still told from an expert point of view. It’s one of the new concepts that is being seen more often in business writing.
Business Content Marketing News
Staying on top of hot business topics and latest industry news has to become a top priority. Developing a go-to resource list can allow you to instantly find out what problems that businesses are currently facing and where to find solutions so you can place the information into your content. Some sites that offer business topic ideas and company news:
Articles and blogs on these sites are often from industry experts and corporate owners who want to establish their position as a thought leader and mentor to younger entrepreneurs. So you’ll find plenty of business information where you can glean ideas and create original content while dropping the occasional stat bomb into the article. They also offer breaking business industry news in a range of market segments. You can focus on targeting a certain industry with your content. If you plan on writing more business management and recruitment articles, other sources to check out include the Harvard Business Review and the Society of Human Resource Management (SHRM) websites.
The above tips, techniques, and resources offer insights to what business topics are hot right now and what you can do to improve your business writing.
Michelle H began writing for her local newspaper in 2006 as she contributed lifestyle pieces about her days of growing up on the farm. Now, she works for WriterAccess providing a variety of writing services that include product descriptions, landing pages, web page content, and informational articles. She has articles published on various online sites on topics such as business, finance, career, manufacturing, real estate, and home construction.